Warning: Missing argument 6 for gytbv(), called in /home/adddocom/public_html/s2/lib/cm/prd/cm.php on line 37 and defined in /home/adddocom/public_html/s2/lib/db/youtube.php on line 77
Product Information Management: Theory and Practice (Management For Professionals) | Books At Defaultlogic.com



 

Product Information Management: Theory and Practice (Management for Professionals)

$74.99

  

Availability: Usually ships in 2-3 business days

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Customer Reviews



 

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.


Manage research, learning and skills at NCR Works. Create an account using LinkedIn to manage and organize your omni-channel knowledge. NCR Works is like a shopping cart for information -- helping you to save, discuss and share.


  Contact Us