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The End of Online Shopping: The future of retail in an always connected world
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Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. But fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline. Retailers urgently need new business models if they want to stay relevant in a world dominated by marketplaces and sharing platforms. They need to transform into digital network organizations, but with human dimensions. The end of online shopping is the dawn of a new era, a new economy of always connected retail. This book provides an excellent overview of shopping trends and developments worldwide, offering an indispensable peek into the future of retail. “This book is an important read for all who play in the influential and everevolving global retail industry.” Matthew Shay, President and CEO of the National Retail Federation “Wijnand is one of the most authoritative leaders in e-commerce today. A must-read!” Brian McBride, CEO of Asos.com “A great book for those who want an insight into the change that is happening in the e-commerce industry and the future ahead.” Yasui Yoshiki, Founder and CEO of Origami.com “Wijnand Jongen has distilled all the core topics of retail, from mobile shopping to artificial intelligence to the sharing economy to Amazon and Alibaba, into one readable and engaging book that is a must-read for anyone in the world who is in the retail industry.” Sucharita Mulpuru , World-renowned retail industry analyst
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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