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WHAT’S INSIDE Key Concepts Types of Mobile Devices Mobile Device Attributes
Planning Your Mobile Marketing Strategy 1. Setting Objectives and Goals 2. Research and Planning 3. Competitive Analysis 4. Technical and Marketing Guidelines for Mobile 5. Understanding Mobile Marketing Limitations and Challenges
Implementing Your Mobile Marketing Strategy
1. Developing a Mobile Friendly Website 2. Mobile Marketing Guidelines 3. Six Key Mobile Marketing Tactics 4. Mobile Commerce as a Business Activity 5. Mobile Privacy Issues 6. Mobile Security Measuring the Impact of Your Mobile Marketing Strategy Future of the Mobile Device Market (including emerging trends and technology
About Author, John Wright , Leading Business consultant for Fortune 500 companies
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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