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Master Google AdWords and Google Analytics to run successful digital campaigns. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:
Techniques and tips for using Google AdWords and Google Analytics
Creating, managing and optimizing search and display campaigns
Using digital analytics to measure and improve your website and marketing
Written by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organizations wanting to get the most out of their digital marketing campaigns.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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