Affiliate marketing is hot; here's how to get your program going
Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.
- Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
- Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
- Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
From the Back Cover
Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step-by-Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
Set up competitive affiliate program terms
Launch the program and recruit affiliates into it
Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Twenty-five ready-made affiliate program promotion ideas
Real-world case studies that illustrate successes to learn from and mistakes to avoid
Praise for Affiliate Program Management: An Hour a Day
"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online
"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
—Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
—Scott Allan, VP of Marketing, LinkShare Corporation
"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
—Anita Campbell, CEO, Small Business Trends
"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
—Alicia Navarro, cofounder and CEO, Skimlinks
About the Author
Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Do not even think of launching your program without reading this book!!!
I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.
I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...
I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.
When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.
Well -- buy the book, and you will get the same advice.
On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.
EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.
Just buy the book, read it, and do what Geno says.
1 of 1 people found the following review helpful.
Highly Effective Management Tools for Marketers
By Robert E. Paletz
In Geno Prussakov's definitive book, AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY, the author cogently brings into focus the fantastic opportunities today's marketers have for entering, surviving and profiting in the growing world of performance-based, affiliate-fueled, on-line marketing. What's more, Prussakov lays out for marketers a step-by-step blueprint of what to do, when to do it, and how to do it. This is the dedicated subject matter of this excellent book.
In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.
Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.
2 of 2 people found the following review helpful.
See all 115 customer reviews...
An Affiliate Marketing Must Read
Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide.
My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.
Other than that, this is a book that is destined to become a staple read in the industry - a classic.