“…I suppose in the end the reason why there are so few books is that Bob Boiko said most of it in the Content Management Bible…”(Information World Review, June 2003)
From the Publisher
As the Information Age dawns, the information at our disposal expands haphazardly. The opportunities for targeting and distributing information expand too, but are left unexploited for lack of an organized approach. The Content Management Bible answers these key questions about the system readers might employ to control the expansion of information and organize targeting and distribution:
* What does a system that handles massive amounts of information look like?
* How can a system be created that understands each piece of information and guides authors to easily contribute to a growing outline of knowledge?
* How can a single system produce a wide range of well-targeted custom publications from the same information base?
* How can automation and systematization of information happen without endangering the relationship between an author and her audience?
* What are the steps and processes you need to create such a system?
* How can this system serve an organization's overall business goals and future initiatives?
* How do I transform content to fit the various distribution methods such as web, print, handhelds and others?
This title is a must have for readers who have felt the pain of too much content and not enough system to handle it. For those who have tried and failed to "tame the information beast," the Content Management Bible is a godsend.
From the Author
I wrote this book because I had to. For more than 10 years, I’ve been stuffing my head so full of the design, programming, management, and content of information systems that I have to let some out before I can learn anymore.
Seriously, from the first time I matched a printed user’s guide against the capabilities of Windows 3.0 Help, to the last time I sat with a dot-com client and discussed the impact of massive content management on the architecture of an e-commerce site, I have been living the transition from print to the computer screen.
I've seen a ton of technologies and a slew of systems. I've learned enough to know that there is a lot to discuss and figure out. My thinking on what I have experienced has reached some sort of embryonic maturity and is ready to hatch, so here it comes!
* To do e-business, you need the organization and focus that a content management system provides.
* To be useful on the Web and beyond, information must be designed for reuse and must be packaged so that it can be located and automatically organized into targeted publications.
* Content is the information and interactivity that organizations must harness in order to deliver value to their customers.
* Content management systems (CMS) collect, manage, and publish this information and interactivity.
* A CMS is not a CD-ROM that you install, start, and forget about. Rather, it is an ongoing process of knowing your information and your audiences and how to match the two together in a set of publications.
This book attempts to lay a comprehensive foundation under these concepts and create a solid methodology for the practice of content management and, by implication, e-business.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Buy this if you really don't have a better way to spend your time... but if you do, you WILL learn a thing or two
By G.S. Fordham
Buy this book if you want to learn about content management systems... the VERY long and drawn-out way.
Got it for a class. Probably coulda been better off with a few websites and an XML cheat sheet. The chapters are very long, the margins are somewhat slim, and the author knows what he's talking about... more-so than you probably want to hear.
Like I said, he knows his stuff, but I just want the STUFF not the stuffING.
Definitely not for someone just wanting to learn XML; this is more for someone with a lot of time on their hands who wants to SERIOUSLY fine-tune their skills.
0 of 0 people found the following review helpful.
Difficult Read even for my geeky self
By A. H. McCurdy
This was used as a college textbook. I found the book difficult to read (dry). I generally find it easy to read computing technology books. I push through because I was being graded on what I learned (and I did very well in the class). Did not enjoy this book at all.
0 of 0 people found the following review helpful.
See all 17 customer reviews...
This book dives deep into content management.
By Kindle Customer
This book, while a long read, clearly explains the strategy and tactics for content management. It is very detailed, but presented in common, understandable language. The suggestions and ideas are valid even if you may choose not to implement all of the recommendations at once. If you are serious about learning content management this book is for you. It's a great resource!