Content Strategy for the Web, 2nd Edition
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
About the Author
Most helpful customer reviews
1 of 1 people found the following review helpful.
A must for content strategists wanting to know how to work with stakeholders
We use this text in our content strategy course for undergraduates at Michigan State University. It is an excellent book to help students start to wrap their heads around what it is like to be a content strategist. Excellent details in here about big picture stuff and how to work with stakeholders. Highly recommend.
8 of 8 people found the following review helpful.
Very good, but lacking in report examples
By David ODonnell
This book is a great introduction to the world of content strategy.
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
0 of 0 people found the following review helpful.
Great asset for our team to read!
By Amazon Customer
In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation (with limited eye rolling) with our Content Strategists, the Springbox Account Management Team picked up “Content Strategy for the Web” by Kristina Halvorson.
We all compiled our learnings and wrote a little more about it here: https://www.springbox.com/news/content-strategy-for-dummies-or-client-service-professionals/
This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!
Definitely recommend whether you are a content strategist or interested in why "Content is King".
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