Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter)
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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
About the Author
Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.
Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great ideas, but for my area - professional services ...
By Jenava L. Sexton
Great ideas, but for my area - professional services - I didn't find it very practical. There isn't any software on the market that supports the "component" content paradigm, and it's impractical to expect users to use xml in their every day work.
4 of 4 people found the following review helpful.
A relevant, relatable guide to dealing with content across devices, channels, and more
By Sara Wachter-Boettcher
Ann Rockley has been thinking, writing, and speaking about intelligent, reusable content for decades--and it shows in this book, which just drips with expertise.
Before I got into Managing Enterprise Content, I was worried it would be dry and technical. Thankfully, I was 100% wrong. Much updated and expanded from the first edition, this version offers tons of practical advice in a way that's straightforward and relatable for any content professional.
If you're grappling with endless devices and channels for your content, or if you want to take your skill set from marketing or technical communications to organization-wide content strategy, I definitely recommend this book.
0 of 0 people found the following review helpful.
Great resource even for seasoned CMS experts
By Gene Smith
I've led six enterprise CMS implementations prior to reading this book so I've been around the block so to speak. Still the author did a wonderful job bringing all the concepts and components of CMS together in a very clear, concise, and logical way that helped me better understand enterprise digital content management.
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