Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos: Second Edition

Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos: Second Edition
By Elizabeth Ferguson Keathley, Henrik De Gyor

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Product Description

The second edition of the preferred text for learning about Digital Asset Management contains 30% new and updated material, including a full new chapter on risk and change management. Incorporating quotes and material from leaders in the field, as well as sample charts, graphs, and even job descriptions that readers are encouraged to reuse and adapt for their own purposes, this book is a must have for anyone learning about Digital Asset Management.

Product Details

  • Amazon Sales Rank: #2016296 in Books
  • Published on: 2015-12-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .65" w x 8.00" l, 1.67 pounds
  • Binding: Paperback
  • 274 pages

Customer Reviews

Most helpful customer reviews

2 of 2 people found the following review helpful.
5The best, very readable, most practical DAM/MAM book on this niche profession!
By Dalton Good
The most comprehensive, but practical book I have read on DAM/MAM ever, but also very readable. Additionally, the information she relays reflects the real-world experience of working in the ever-changing environment of DAM/MAM. Finally, her research tells you what you will probably be doing in such a job.

0 of 0 people found the following review helpful.
5Fantastic Resource!
By L. Farinella
This is a fantastic resource for those working in (or even brush up against) the Digital Asset Management field--whether it be at the beginner, intermediate, or even advanced level. Even after working several different jobs within the DAM field, I keep coming back to this resource whenever I need well-researched information about incredibly complex concepts that are conveyed in a logical, comprehensible manner.

See all 2 customer reviews...

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