The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The Content Code: Six essential strategies to ignite your content, your marketing, and your business
By Mark W. Schaefer

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Product Description

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.


Product Details

  • Amazon Sales Rank: #235489 in Books
  • Published on: 2015-03-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .59" w x 5.50" l, .67 pounds
  • Binding: Paperback
  • 258 pages

Editorial Reviews

About the Author
Mark W. Schaefer, the author of The Tao of Twitter (2011 with new editions in 2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), and The Content Code (2015), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most accalimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.


Customer Reviews

Most helpful customer reviews

21 of 22 people found the following review helpful.
5Time To Get Your BADASS On!
By cksyme
I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited online attention span. Schaefer’s new book provides a road map for not only breaking through the noise, but building a long-term Alpha Audience that can help ignite your content regularly.

The dilemma: adults in the western world consume content an average of 10 hours per day. Schaefer says, “This intersection of finite content availability is creating a marketing industry tremor I characterize as Content Shock. Content demand is flat as volume increases.” Social sharing becomes more important as brands struggle to be heard. The bottom line, according to Schaefer: content that is not discovered has no value. So how do brands build that discoverability and create ignition? By being a BADASS.

The acronym defines the six elements of the code:

-Brand development

-Audience and influencers

-Distribution

-Advertising, promotion, and SEO

-“Shareability” embedded into each piece of content

-Social proof and social signals

The book connects some important dots that are missing in today’s marketing practices. Our focus today is on creating content that catches people’s attention, but not on audience development. Without audience development, our content continues to float in space, hopefully getting snagged by an interested passerby. As Schaefer reminds readers: “Business results on the web don’t come from content, they come from content that moves.”

This book is packed full. It is not just theoretical, it is practical. As I mentioned earlier, it is a road map. And the path is clear, but it will take new thinking and a lot of work. Those that commit to do the work will rise. I highly recommend the read—get it now and get going. Now is the time to get your BADASS on.

5 of 5 people found the following review helpful.
5Even Good Marketers Get "Stuck"
By Eric S. Chapman
It's such a gift when a book comes along at the right time and solves a problem you're facing; The Content Code is such a book.

If you're like me, you occasionally get stuck in a rut. Marketing efforts that worked well suddenly stop paying out and soon your efforts leave you feeling burned out. From the beginning, it was clear Mark Schaefer had tread this territory and was here to provide a map to make it through to the other side.

The book is well written, funny as it is insightful and I promise you'll walk away with plenty of actionable ideas. Highly recommended!

2 of 2 people found the following review helpful.
5Entertaining and valuable insights on the future of marketing & content
By sshepler
Lots of value here, even for the intermediate and advanced marketer. I'd recommend the audiobook, the narration is top notch. It's narrated by the author, so he knows exactly where to put the inflections and really "perform" it to make it entertaining and get his exact point across.

Valuable concepts introduced include:

-The concept of an "Alpha Audience." Knowing who they are and how to appeal to them.
-The importance of building shareability into your content.
-The psychology of why people will share your content.
-How to stand out in a crowded space.
-How to write great headlines.
-The future of content in a cognitive computing and AR/IoT world. (Particularly interesting bit at the end).

Very down to earth writing style, approachable enough for beginners but lots of insights for any veteran marketer as well.

See all 105 customer reviews...

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