Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
About the Author
Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker and the author of 4 number 1 Amazon best selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy. With over 65,000 copies sold, Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with may resulting in 6 and even 7 figure businesses. Dan is also the co-founder of Black Hops Brewing, a craft beer brewery located on the Gold Coast, Australia. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. Dan is passionate about helping people launch entrepreneurial projects. He has a paid 7 Day Startup group as well as a free Facebook group with over 12,000 members.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Dan know's the formula for Content Marketing Mastery...
This is a great read that's full of tips, tactics, & strategies that you can utilize starting now in your business. And these aren't just "ideas". These are test principals that Dan & his team have used to grow a few businesses now.
What I love about him is that he breaks things down into simple, easy to follow strategies that anyone can utilize. Doesn't matter your budgets, your goals, your team size, etc. All those are just the inputs to success. What matters is having a plan in place which you can test out & itterate on over time as you see results.
And notice I said results but remember that positive results are just as powerful as negative ones as they give you a pulse on the state of your content marketing efforts.
Some of the things that you'll learn...
- How to Play the Long Term Content Marketing Game
- Why Content Marketing isn't about Volume
And much more!
Grab a copy today & start putting these valuable tips & strategies into action...
- Kyle, Chief Content Officer
2 of 2 people found the following review helpful.
A must-read for internet entrepreneurs
By David C.
Dan's new book Content Machine is an actionable guide on how to create a successful, high-quality content-based internet business. Dan does not waste time with anecdotes and humor. Instead, the author fills his book with page after page of detailed, meaty content. He tells his readers exactly what to do and when to do it as they post their content and build their businesses.
The core idea is to create useful, meaningful content that will earn the blog visitor's trust. This is a refreshing idea in a world of wanna-be-entrepreneurs that only want instant payoffs created from a minimum amount of actual work. Sorry, folks. Real businesses don't work that way. There is no 'trick' to Dan's methods. They are based on hard work and deep thought, much like the book itself. However, Dan's methods will provide a very big, very sure payoff if followed. It is not an easy read, but it is a great read if you want to be successful in the internet business. I highly recommend 'Content Machine' by Dan Norris.
2 of 2 people found the following review helpful.
See all 147 customer reviews...
Excellent practical guide to generating quality inbound leads.
By Matthew Kimberley
I enjoyed this because it's immensely practical. (I got a pre-release review copy). It will be particularly useful for you if you're asking the question "what's the point in blogging?" It takes you beyond just churning out content for content's sake and give you a very clear, step-by-step process for generating inbound leads on a budget of zero (probably the holy-grail for all new business owners).
While many of us "more experienced" marketers who have put words on the screen for a few years or longer will think we've got a pretty good handle on the ins and outs of content marketing, I've not seen a more comprehensive dissection of the "why behind the how" or the "how behind the what" in a long time, if ever.
So yes, you should read this book, and more importantly, put it to use.