Content That Converts: How To Build A Profitable and Predictable  B2B Content Marketing Strategy

Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy
By Laura Hanly

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(33 customer reviews)

Product Description

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

Product Details

  • Amazon Sales Rank: #166768 in Books
  • Published on: 2016-10-02
  • Original language: English
  • Dimensions: 10.00" h x .33" w x 7.00" l,
  • Binding: Paperback
  • 144 pages

Editorial Reviews

About the Author
Laura Hanly has extracted the expertise from start-ups, consultants and SAAS companies, and distilled it into books, sales copy, and blog content that have been used to generate hundreds of thousands of dollars in sales. Her content marketing agency consults with high-end B2B business all over the world.

Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
5A must read for any marketer who is using content to build their brand.
By Kyle
It's hard to find good, fresh information out there about content marketing. Laura's book gives a simple and actionable take on what you need to do to create content that actually gets results. A must read for any marketer who is using content to build their brand.

3 of 3 people found the following review helpful.
5Content Marketing Is The Future
By Alon
This book cuts through all the clutter. While there is so much garbage being peddled out as "marketing advice" -- this book is a breath of fresh air. It will provide you with simple and actionable advice you can implement today, and see immediate results. Laura is the real deal when it comes to content marketing, and she has quickly become my "go to" when I need content marketing advice. This book is valuable for any entrepreneur or marketer.

2 of 2 people found the following review helpful.
5She gives amazing strategies, examples
By Yamile Yemoonyah
Laura Hanly is a content creating machine and has helped me with a content strategy for my business as well. So I know from personal experience how effective her work is. This book is no exception. She gives amazing strategies, examples, and ideas that will definitely help you create the content your audience loves and grows your business at the same time.

See all 33 customer reviews...

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