Content That Converts: How To Build A Profitable and Predictable  B2B Content Marketing Strategy

Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy
By Laura Hanly

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(28 customer reviews)

Product Description

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

Product Details

  • Amazon Sales Rank: #364374 in Books
  • Published on: 2016-10-02
  • Original language: English
  • Dimensions: 10.00" h x .24" w x 7.00" l,
  • Binding: Paperback
  • 106 pages

Editorial Reviews

About the Author
Laura Hanly has extracted the expertise from start-ups, consultants and SAAS companies, and distilled it into books, sales copy, and blog content that have been used to generate hundreds of thousands of dollars in sales. Her content marketing agency consults with high-end B2B business all over the world.

Customer Reviews

Most helpful customer reviews

3 of 3 people found the following review helpful.
5Actionable advice from an author in the content marketing trenches.
By A. J. Silvers
While there's a ton of information online about Content Marketing anyone who's spent any time trying to google for a coherent and effective roadmap will often come away from the exercise with more unanswered questions than actionable ideas and a fair amount of confusion. Thankfully Hanly's book is the antidote to this type of confusion.

Clear, concise and, most importantly, actionable ideas and strategies make this a must read.

What's even more impressive is the confident yet relatable writing style. Too often 'How To' books can come across as either preachy, boring theoretical tomes or too conversational to take seriously. It's clear from reading the book that the author has actually implemented her own advice and her campaigns have delivered results - rather than glibly repurposing the usual hackneyed ideas about writing and content marketing in general.

If you're looking for an authoritative guide on content marketing, one that will help you avoid some time consuming pitfalls as well as help you define an actionable plan then this book is for you. Highly recommended.

2 of 2 people found the following review helpful.
5Content Marketing Is The Future
By Alon
This book cuts through all the clutter. While there is so much garbage being peddled out as "marketing advice" -- this book is a breath of fresh air. It will provide you with simple and actionable advice you can implement today, and see immediate results. Laura is the real deal when it comes to content marketing, and she has quickly become my "go to" when I need content marketing advice. This book is valuable for any entrepreneur or marketer.

1 of 1 people found the following review helpful.
5The how, why, when and who of content marketing
By Puglet
Content is already the #1 way that my business attracts new customers, but Laura's book gives even more of a detailed framework for creating content that helps to create authority for your brand (or personal brand). Because content marketing is definitely a marathon, not a sprint, you want to make sure you're spending your time and money wisely and doing it right. Otherwise all those blog posts and videos are for nothing. I like how this book covers a lot of the principles around creating personas for your content, actual goals and metrics, and a system for creating and promoting content. I found it just the right mix of theory and practical steps to follow.

I have actually worked with Laura on some content projects, and can say first-hand that she is a total pro with excellent systems and a thorough and meticulous approach to content. So I'm please to have all of her best practices in one easy-to-reference book.

See all 28 customer reviews...

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