The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
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Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early, and how to avoid common pitfalls Content strategy for both B2B and B2C businesses How to use content as an influencer marketing and relationship building tool Simple metrics to understand how your content is performing How to use brand storytelling and transparency to drive growth for your business Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget. This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.
About the Author
Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He has helped dozens of startups and small businesses create scalable content marketing strategies. He specializes in creating step-by-step processes and templates to automate and delegate. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah.
Most helpful customer reviews
5 of 5 people found the following review helpful.
This is the real deal
By Kathryn Jones
As an entrepreneur, there are so many people trying to steal your attention and scam you out of your money. Kyle is not one of those people. He's walked the walk. This book makes capturing your message and voice so easy, something that is SO ESSENTIAL is you're selling anything. From sales copy to blog copy to simply being able to re-frame myself and my company, this book has been a Godsend. Would definitely recommend.
2 of 2 people found the following review helpful.
Bringing it all Together - A-Ha's!
By Amazon Customer
Boy did this book have some A-ha moments for me. It helped to bring together bits and pieces regarding content marketing that I have tried to wrap my head around over the last few months. This book will become a continual reference book for me and my team. As QA consultants we never would have thought to apply our own principles of SOPs to writers (DUH), but just goes to show the importance of getting what's in the expert's head out, onto paper, into a system, so that a team can be consistent in their approach and represent the business more effectively. Kyle has set this out in a simple and practical format. I appreciate the layout of the chapters that you can just head to a specific area that you are wanting to work with. It flows really well. This book will definitely make the task of content marketing more manageable for us and instead of saying, "we should be writing this, we should be writing that", we are going to be able to plan better, more consistent, effective content for our business.
0 of 0 people found the following review helpful.
Creating a story vs. spreading a story
By Gregory V. Diehl
Sales and marketing are fantastically variable beasts to tackle. Entrepreneurs frequently overlook the fact that it is possible to be very talented in some aspects of them and utterly ignorant in some others. I'm a great example of this phenomenon. Put my in a closed room with one other person, and I will deduce exactly what I need to say to them in order to get them to do what I want, such as buying a product from me. I know how to construct an effective narrative for almost any situation.
However, what I am absolutely terrible with is spreading a narrative far and wide. To me, that's the difference between sales and marketing. Sales is about action. Marketing is about awareness. While sales is more or less a timeless, principled process, marketing is constantly changing with modern cultural and technological standards. That's where this book comes in. The Story Engine will give you a useful approach to immediately implementing the marketing methods of today to get your effective narrative out to the audience where it will create action.
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