The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing

The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
By Kyle Gray

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(43 customer reviews)

Product Description

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early, and how to avoid common pitfalls Content strategy for both B2B and B2C businesses How to use content as an influencer marketing and relationship building tool Simple metrics to understand how your content is performing How to use brand storytelling and transparency to drive growth for your business Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget. This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.


Product Details

  • Amazon Sales Rank: #401486 in Books
  • Published on: 2017-05-01
  • Original language: English
  • Dimensions: 8.50" h x .58" w x 5.50" l,
  • Binding: Paperback
  • 254 pages

Editorial Reviews

About the Author
Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He has helped dozens of startups and small businesses create scalable content marketing strategies. He specializes in creating step-by-step processes and templates to automate and delegate. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah.


Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
5Excellent resource for anyone looking to build their brand, especially authors and startups
By Sean Sumner
Great book for anyone looking to build the their brand. Kyle has direct real world experience that he brings to the book. He has great examples from large companies all the way down to startups and small businesses.

Here are some of my favorite take aways from the book include concepts like
Create a lead magnet that helps with each problem
Create a welcome series for each core problem
Build relationships with influencers who can speak to each problem

He goes into details on these topics and many more.
he also has a ton of free resources that you can access throughout the book, that are more than just fluff they are specific guides that you can use.

I will be reviewing this book in more detail as I continue to tell my story and build my brand and presence as a self-published author. This is going to help me build my presence and also I will be using many of the techniques in my books as well.

I highly recommend The Story Engine

5 of 5 people found the following review helpful.
5Content Marketing Bible
By Dogs Rule (Kathy H)
This book really helps sort out what content marketing is all about, how it can help your business, what it can do for your followers (or help build followers), and how to do it right!!! It's sometimes hard for traditional marketers to "get" content marketing at first. Kyle's book is very practical and helps with every aspect. I will be implementing many of his strategies in the coming weeks!

5 of 5 people found the following review helpful.
5This is the real deal
By Kathryn Jones
As an entrepreneur, there are so many people trying to steal your attention and scam you out of your money. Kyle is not one of those people. He's walked the walk. This book makes capturing your message and voice so easy, something that is SO ESSENTIAL is you're selling anything. From sales copy to blog copy to simply being able to re-frame myself and my company, this book has been a Godsend. Would definitely recommend.

See all 43 customer reviews...

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