As a content marketing specialist, the BIGGEST mistakes I see small business owners making is that they don't have any way that they connect their content to their business metrics — most specifically, sales. If you're spending time creating content and you don't know how it's moving your business forward, you're wasting your time. This book aims to be a roadmap to solve that problem and connect the dots between content and sales.
For most small business owners, traffic is not the ultimate goal, more content is not the solution, and more effort is not necessarily going to increase sales! It's about working smarter, not harder, and doing less, better.
The goal of this book is to give readers the confidence to put together their own content marketing strategy for their business that starts with a blog and ends with a sale. It's something any business owner can do provided she has the right knowledge and framework to put together a plan and then execute it!
Become your own content marketing strategist and start connecting every piece of content ultimately to a sale.
"Lacy Boggs is a genius when it comes to all things blogging. If you are ready to actually make money from your blogging efforts, listen to every word she says. Every. Single. Word." - Terra Bohlmann, business strategist, terrabohlmann.com
"Lacy has an uncanny ability to connect the dots of any business mystery but especially the one plaguing many entrepreneurs today: how to turn great content into cash." -- Tara Gentile, quietpowerstrategy.com
Most helpful customer reviews
2 of 2 people found the following review helpful.
Ten Times the Value
I have all the best selling, highly reviewed books on Amazon that supposedly tell you how to market your content to sell your product or service. Problem is like many books they're full of filler, pages and pages that only delay you from your one stated goal: To effectively market your content to convert. This book tells you in a direct, clear, efficient style how to do exactly that and, bonus, it doesn't feel like you're watching paint dry as you're reading it. She gets it. Really gets it. And sure, there is an upsell, but in the process, you're actually getting the answers you may or may not get from a book that took ten times longer to read and costs ten times the price. You choose. I've got a blog to write.
27 of 27 people found the following review helpful.
For entrepreneurs looking to get more from their blogging
By Mindy Crary - Creative Money Coach
In her book, Make a Killing with Content, Lacy Boggs addresses a connection that most bloggers don't think about when they are starting out - your blog isn't just writing, it's part of your sales process. I know when I was starting to blog, it was all I could do to produce content, let alone make it strategic! But Lacy makes it extraordinarily simple to start, with great anecdotes from her own experience, simple (yet effective) strategies to help you start thinking of your writing and your blog posts as tools to get you closer to your goals. And I love her worksheets and checklists. I admit, I see a lot of blogs "selling" really poorly, and it can be a turn-off...but Lacy CARES about your content. She demonstrates that you don't need to sacrifice good content for the sale and in fact, you get MORE sales with good content.
13 of 15 people found the following review helpful.
See all 42 customer reviews...
Best 99 cent investment you will ever make--if you apply the methods presented
If you aren't producing content in the way Lacy Boggs outlines in this book, you're mostly wasting your time, and also peeing up a rope! Why? Because much of blogging and other business writing is done with no clear purpose. It is a major cause of failure of blogs, projects, and even businesses.
Don't be fooled by the brevity and low price of this book. Many far longer books are simply filled with useless chatter, and priced with the sole objective of making money for the author. Lacy gets to the point, to the heart of the matter, and delivers just what you need to do to achieve business results through writing.
However, there is a Quaker saying that applies to how-to books: "Pray and move your feet." It isn't enough to just read the book--you must apply the suggestions. If you do, I believe you will greatly improve your chances of winning.