The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
By Chris Smith

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Product Description

"If you need more traffic, leads and sales, you need The Conversion Code."
Neil Patel co-founder Crazy Egg

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
Oli Gardner co-founder Unbounce

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
Dan Stewart CEO Happy Grasshopper

"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
Steve Pacinelli CMO BombBomb

Capture and close more Internet leads with a new sales script and powerful marketing templates


The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

  • Engage with consumers more effectively online
  • Leverage the strengths of social media, apps, and blogs to capture more leads for less money
  • Convert more Internet leads into real-world prospects and sales appointments
  • Make connections on every call and learn the exact words that close more sales
The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.


Product Details

  • Amazon Sales Rank: #13969 in Books
  • Brand: imusti
  • Published on: 2016-03-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .75" w x 6.10" l, .0 pounds
  • Binding: Hardcover
  • 192 pages

Features

  • Wiley

Editorial Reviews

From the Inside Flap

In The Conversion Code you will learn a step-by-step system for capturing and converting online leads into closed sales at the highest rate possible.Today's consumers are savvy, and they have more options than ever before. The same is true for salespeople and marketers. The ability to generate qualified leads and hyper-personalize the sales experience is unprecedented because of the Internet.

That's where this marketing guide stands apart from every other resource—it's written by an award-winning salesman who knows how to close deals over the phone the same day. Getting a person's name and email address is one thing, but getting their credit card number takes the practical blueprint inside detailing specifically what to say and when to say it—right down to the most successful tone to use—so you can consistently convince people to buy from you. But, before that, there needs to be someone to call, which is why two-thirds of this book spells out exactly how to generate profitable Internet leads—at a low cost per click, lead, and acquisition—and how to use technology, people, and marketing automation to turn those leads into an endless supply of quality appointments for your sales team.

If you're interested in making more money, you won't put this book down because it's so easy to quickly find the authoritative guidance you need to get results. Do you need to generate more Internet leads, need help turning leads into sales appointments, or help closing over the phone? The "How To Crack The Conversion Code" chapter tells you where to go for concrete solutions to each of those problems. This hands-on resource becomes more valuable the more you use it because of such game-changing features as:

  • A new sales script that has been tested and convinces people to buy from you every single day
  • Hard-earned tips and techniques that built fortunes for an A-list of celebrated (and notorious) leaders in sales
  • Unbiased advice on software, platforms, and design strategies from the author's personal revenue-generating toolkit
  • A complete list of the analytics and metrics you should be focused on for your website, landing pages, email marketing, social media and sales—along with what you should do based on what you find

Selling in the digital age is easy when you have The Conversion Code.

From the Back Cover

"IF YOU NEED MORE TRAFFIC LEADS AND SALES YOU NEED THE CONVERSION CODE"
—Neil Patel
CO-FOUNDER, CRAZY EGG

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
—Oli Gardner
CO-FOUNDER, UNBOUNCE

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
—Dan Stewart
CEO, HAPPY GRASSHOPPER

"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
—Steve Pacinelli
CMO, BOMBBOMB

About the Author

CHRIS SMITH is the co-founder of Curaytor, a social media, digital marketing, and sales coaching company that helps businesses grow faster. In less than three years, he used The Conversion Code to grow Curaytor to over $5 million in annual, recurring revenue, without raising any venture capital. Prior, Chris worked for two billionaires, a near billion dollar publicly traded company and a startup that was acquired for $108 million. He speaks live in front of more than 50,000 people a year.


Customer Reviews

Most helpful customer reviews

8 of 8 people found the following review helpful.
5The first all-in-one book for attracting, cultivating, and most importantly, converting online leads!
By Ryan
The first sales book of its kind in a modern, tech world. I've been following Chris for years and when I saw his 20 minute presentation on sales last year I was totally hooked and couldn't wait for the book to be released. The book blew away ALL of my expectations, as it dissects every aspects of not only attracting online leads through landing pages, social media and blogs, but also does what no other book seems to do, which is focus on the actual conversion of the lead. He write like he speaks, which is with passion and charisma.

I was 40 pages into the book when I realized I am going to have to read it again as soon as I am done the first time. Its more than a sales book in that it can be used as a manual for everything you do when you are setting up lead conversion. I will be referencing this book for every landing page, Facebook ad and social media post I put out from now on. That was the surprise. What wasn't a surprise was the lead conversion techniques for on-the-phone conversion. The reason it wasn't a surprise is because I'm a Curaytor client and I got sneak peaks into this a few months ago and...wow....It totally blew me away. I don't use "scripts" anymore. I only use The Conversion Code outlines. I taught it to my team back in November and December and our conversion has gone tripled. Learning how to break the barrier on the first 10 seconds of a call, then following up and ever-so-gently interjecting your features and benefits in a way that turns a lead's thinking is nothing short of genius. He may not have invented this but he sure has it perfected.

Thank you Chris for putting your heart and sole into this book. Its amazing!

9 of 10 people found the following review helpful.
5The Conversion Code: Hopefully my competition won't read it.
By Courtney Cooper
Wow! Chris Smith has written a master guide to what I do and I have a lot to learn. His entertaining style and Innovative ideas are always cutting edge, straightforward, and down to earth. I was excited about this book, but as an online real estate marketer for roughly ten years, I wasn't convinced I would have a lot of "a ha!" moments. It was surprising at just how wrong I was. In fact, I could not put the book down and was highlighting passages like a mad woman. What I found is that I actually only have a decent general knowledge of what I am doing online. The Conversion Code immediately elevated that "expertise" to a completely different level and will continue to do so as I read it repeatedly. The book is written so that readers with any level of knowledge of the subject will have something to learn about and instantly be able to employ these nuggets into their plan. It should appeal to everyone interested in more business through conversions of online lead generation efforts, whether they are a beginner or experienced. Hopefully, my competition will forget to read it. Thanks, Chris!

3 of 3 people found the following review helpful.
5The Most Influential, Relevant and Impactful Internet Marketing Book You Will Find in 2016!
By Jay Campbell
This is hands down one of the best books I've ever read on Internet Marketing.

The Conversion Code is literally a MUST HAVE BOOK for anyone involved in utilizing the internet to market, promote and sell their brand/business online. There are tips and tricks in this manual WAY ABOVE what most people know about marketing on the web.

As a person involved in digital marketing for close to 21 years, I CAN NOT SPEAK HIGHLY ENOUGH about the info found inside. Since I bought his book, my wife and I have employed a number of his tips and tactics to TRANSFORM the way we are consuming, sharing and engaging with social media-especially Facebook.

As a person who purchases ZERO LEADS for any of my businesses, the tactics and strategies he outlines are solid gold in improving organic customer acquisition and becoming more relevant online.

If you are an entrepreneur, sales guy/gal or just a person wanting to me more effective online, BUY THIS BOOK TODAY! It is truly a game changer!

See all 190 customer reviews...

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