Conversion Marketing: Convert Website Visitors into Buyers

Conversion Marketing: Convert Website Visitors into Buyers
By Bryan Heathman

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Product Description

In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.

  • Discover 24 tools to convert visitors into buyers
  • 6 Questions to NEVER ask in a marketing campaign
  • 9-Steps to turn your email list into a cash machine
  • Learn 16 practical conversion tips for any website

Learn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business. Let this book show you how to make money while you sleep!

Product Details

  • Amazon Sales Rank: #2339067 in Books
  • Published on: 2012-05-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .35" w x 5.50" l, .41 pounds
  • Binding: Paperback
  • 154 pages

Editorial Reviews

"This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the internet for you." 
~Brian Tracy, Speaker and #1 Best Selling Author, Eat That Frog

"Filled with creative ideas and historical response rates from past promotional campaigns, this book is an invaluable resource.  I appreciate the fresh perspective around the simplicity of automation."
~Tom Ziglar; CEO and proud son of Zig Ziglar, author of Born to Win

"Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing.  This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns.  I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy."
 ~Don Hutson, Co-Author of the #1 New York Times Best-Seller, The One Minute Entrepreneur

"This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and entertaining style.  The principles combine the complex dynamics of Internet advertising and promotion which are long overdue."  
~David J. Moore; Former Chairman & Founder; 24/7 Real Media, a WPP Company

"This is a great book to help motivate and inspire thinking around an online marketing strategy.  The research on the psychology of influencing buying decisions is powerful!"  
~Mike Robbins, CSP; Author of Be Yourself, Everyone Else is Already Taken

About the Author
If eCommerce is the new buzz word in today's business climate, Bryan Heathman wrote the book - literally! Hailed as the thought leader on Internet Conversion Marketing, Heathman shares his wealth of experience running more than 150 marketing campaigns for industry giants like Proctor & Gamble, AT&T, Microsoft, Travelocity, Lycos, and Nissan Motors. Few people have truly harnessed the magic of the Internet, but this acclaimed speaker has blazed the trail, from building a definitive customer list to optimizing your website for sales revenues. Get the key trade secrets from this entertaining and insightful industry insider.

Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
5Highly effective roadmap
By D. Young
Conversion Marketing was a great roadmap for me. The book quickly took me from zero to 60 understanding the principles associated with getting more eyeballs all the way through to proven tactics for converting them into revenue. In particular, chapter 7 'The Psychology of Conversion' really hit home for me. Identifying your various demographics and then creating multiple focused channels to appeal to them in parallel (vs a generic all things to all people approach) is a powerful concept that Heathmann does a great job explaining. Throughout the book he gives practical strategies to implement these best practices - connecting the dots to provide tangible value for his readers.

0 of 0 people found the following review helpful.
4Practical insights for an untapped space!
By Amazon Customer
Everyone touts the Mad Man ad budgets and promotions seem to fall by the wayside. Well, no longer thanks to Mr. Heathman!

The 31 tactics are not only practical, but he also provides a framework to MEASURE the success/failure of these tactics when actually used by marketers. I suspect that this book will be required reading for online marketers who want to defend their budgets with proven techniques to boost ROI.

I hope the next edition has even more stories (and data) from the real world after readers have applied the insights to their fields. I'd love to see industry benchmark data for when specific promotions have been used under specific cases. I'd love to see more case studies of how marketers have solved attribution, even in a limited way, using the techniques inside. Nice work!

0 of 0 people found the following review helpful.
5Bryan is the Marketing Master
By Buckeyegirl
This book is great for any rookie to marketing, especially to Internet marketing. The information provided in this book is excellent. Bryan Heathman has used his experience and success to create this book so that you too can enjoy better profits and more conversions on your website. The secrets that the author has shared with us are timeless and versatile so that you can apply them to nearly any market at any time. I have learned so much about conversion marketing from this book. If you are having trouble getting your visitors to turn into customers, Bryan Heathman's book will give you plenty of ideas how to expand your business and increase your sales.

See all 27 customer reviews...

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