Maths and Stats for Web Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
By Himanshu Sharma

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Product Description

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.

Often big heavy books on Maths and Statistics teach you more than you need to know, things that you may never use in your working life. Not only such books waste your time and money but they also constantly push you to give up on learning key maths and stats skills.

This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. 

This is not a book to become a full-fledged statistician/data scientist or a book to be used to pass your maths/stats college exam. You don't need a math or stats background in order to understand this book. Every topic has been explained in plain english. 

This book explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.

Why do you need to know the maths and stats behind web analytics and conversion optimization?

It is not just about what you should know but is more about what you are expected to know esp. if you deal with businesses day in, day out. Here are few questions for your consideration:

Q1. When your website conversion rate jumps from 10% to 12% then is it 2% rise in conversion rate or 20% rise in conversion rate?

Q2. Can you double your sales by simply doubling your marketing budget?

Q3. Should you focus on large number of low value customers instead of few high value customers to maximize profit?

Q4. If campaign 'A' conversion rate is 10% and campaign 'B' conversion rate is 20%, does that mean campaign 'B' is performing better than campaign 'A'?

Q5. Average time on your website is 5 minutes. Does that mean website visitors actually spend 5 minutes on an average?


Product Details

  • Amazon Sales Rank: #391531 in Books
  • Published on: 2017-04-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .87" w x 7.99" l, 1.87 pounds
  • Binding: Paperback
  • 430 pages

Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
4Good Resource for Digital Marketers Who Want to Go Beyond Basics
By DLasa
This book is a good resource for digital marketers who want to go beyond basic web analytics concepts and dig deeper into the math behind analytics and conversion optimization.

It introduces the reader to cornerstone concepts in analytics like calculating true conversion rate, calculating ROI, dealing with data sampling, importing cost data into Google Analytics, understanding statistical significance, setting up call tracking and more. My favorite thing about the book is that it is written in plain language and has large text. One reviewer commented on the large text but I actually find it to be a bonus.

I teach Digital Marketing and Google Analytics to adult learners in NYC and I support the use of plain language in all documents. More and more marketers and business owners want to learn web analytics. The writing style is simple and clear and that's a good thing. Jargon and tiny print are obstacles for learning.

The author shares his views on conversion rate optimization. These are the views of one web analytics expert based on his experiences. I find them to be thought-provoking and educational. They stimulate critical thinking.

If you like learning from practitioners who are working in the industry and have a strong point of view you may enjoy this book. If you want to learn about the math and stats behind web analytics in a guide with little jargon and plain language, take a second look and judge for yourself. Full disclosure: I reached out to the author on his blog and sought counsel from him for a client. He is very knowledgeable. I bought the book because I wanted to get his take on these topics.

2 of 2 people found the following review helpful.
1Read if you have never heard of online marketing
By jonjondotcom1312
I wouldn't even say it's filled with marketing buzzwords. Highly do not recommend. No depth nor breadth. Just a Freshman level introduction to marketing principles and math. _Printed_ walkthroughs of how to implement very basic Google Analytics features. Printed walkthroughs = printed screenshots.

4 of 5 people found the following review helpful.
1Recycled content, no use.
By Alex
Big disappointment, delivered almost no value.

Some sections are a page and in certain areas the font size is huge in order to make the material look more bulky. The section on attribution models literally just lists the attribution models available in GA.

There are multiple sections talking about how conversion rate is a sub optimal metric and then another on how you should be using conversion rate driven marketing campaigns.

As others have said this is recycled, poorly organised content and definitely not worth the money.

See all 16 customer reviews...

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