Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing
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Get more out of your marketing and make more money! Millions of new advertisers are coming online daily. Competition is fierce. Click costs are inching up every quarter. Customers’ attention spans are getting shorter and shorter as they are inundated with more and more ads from more and more advertisers. As a result, digital ad costs are rising and their effectiveness is dropping. Companies who fail to adapt will face eroding profit margins, month after month, year after year. To combat this and stay ahead of your competition it’s critically important you apply continuous optimization strategies. You need to find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. Conversion Fanatic is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts.
About the Author
Justin is a self-proclaimed numbers junky. A 13 year veteran of digital marketing, he has a unique ability to find holes in marketing plans and quickly plug them for better ROI. After several online successes and a successful private consulting practice, Justin, along with Manish Punjabi (co-author), co-founded Conversion Fanatics, a boutique style all-in-one conversion rate optimization company that serves mid- to large-scale clients in effectively increasing the effectiveness of their online marketing campaigns and website conversions.
Most helpful customer reviews
4 of 4 people found the following review helpful.
If You Sell ANYTHING Online You NEED to Read This Today... (Before Your Competitors Do!)
By Eric Graham
After conducting over 10,000 split and multivariate tests online over the past 15 years, one thing I've learned is this...
The companies who invest in optimizing conversion rates develop a devastating long term advantage over competitors who don't.
Justin Christianson has written the most valuable and useful book on the subject of Conversion Rate Optimization available anywhere at any price.
When you buy this book, the only way you could possibly not increase your conversions and sales would be to not take action on the tested and proven wisdom contained within its pages.
3 of 3 people found the following review helpful.
I thought I had a pretty good handle on my business
By Norris Williams
As an accomplished businessman, I thought I had a pretty good handle on my business, but after reading Justin's book, I have learned I have several holes to address immediately. I read this book in one sitting because it flows well and is easy to read, while at the same time giving a ton of good advice/strategy. I don't care how smart you think you are, or how successful you are, this book will enhance any bottom line. Get it now.
1 of 1 people found the following review helpful.
It's an easy ready and packed with golden nuggets you can implement ...
By Brian Bagnall
It's an easy ready and packed with golden nuggets you can implement RIGHT NOW. The price of almost all online advertising is determined by auction. That means, the only place for advertising costs to go is UP. So you always need to be split-testing and making your funnel better to keep your competitors off your heels. Conversion optimization is one of the secrets that separates regular businesses from exceptional businesses. Nothing will help you more than Conversion Fanatic. Your bank account will thank you.
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