How to Build Websites that Sell: The Scientific Approach to Websites

How to Build Websites that Sell: The Scientific Approach to Websites
By Peep Laja

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Average customer review:
(67 customer reviews)

Product Description

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.

You start by defining a business objective for your website. What follows is careful planning regarding how to design the website in such a way that it produces maximum results. Everything you need to boost sales you will learn from this book - filled with straight-to-the-point advice and lots of examples. Everything in this book is based on in-depth industry knowledge and scientific research.

Why should you care about conversion optimization (the science of turning more visitors into buyers) in the first place?

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.

This book will help you do better, smarter marketing. It's a must-read for anyone that wants to get more business from their website.


Product Details

  • Amazon Sales Rank: #486400 in eBooks
  • Published on: 2013-02-05
  • Released on: 2013-02-05
  • Format: Kindle eBook

Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
5A lot of work, but worth it.
By Sabrewolfy
Better than all the marketing courses I took in my MBA combined. This book is basically a master class in online marketing. It is oozing with research, case studies, and scientific evidence for every recommendation and claim.

People have complained about a lot of links, and there are a lot of links. This is not a book you'll want to read on an airplane. Read this on a computer or tablet with an internet connection, and be prepared to take notes. If this was a college course, it would be one of the most dense and useful courses you've ever taken, and you'd probably fill up two notebooks.

Basically, if you're hoping for an easy read that tells you exactly what to do, you'll get frustrated. If you're looking for a master class on online marketing, this is brilliant.

I give it 5 stars for the research and wealth of information, but it could be improved:
- There are A LOT of links. Make sure you know what your objectives are and make executive decisions on when to follow a link and read more, and when to just move on.
- The book feels like (and probably is) a somewhat lose collection of Mr. Laja's blog posts and articles. Some information is repeated. Sometimes you'll read information in a link, and then find that the information is included in full later on in the book.

There are some grammar issues.

This book is a guided tour through best practices and knowledge regarding online marketing. An internet connection is mandatory.
It could be improved with more editing. It could be condensed and better organized.

For me, the value far outweighs the work.

0 of 0 people found the following review helpful.
5I love this book
By ileana
I love this book! It is about the real deal when it comes to online marketing, with clear examples and actions you can apply today to sell more online. It is better than any other book I read on the subject and once you finish it, you will feel extremely confident and an expert in the digital world. I also appreciated the clear examples provided and the links to check out for more information if needed.I look forward to applying some of the learning in the book to optimize the online activity of the company I work for and am very enthusiastic about it. It is also a book that saves you time as you need no other courses or books on the matter.

0 of 0 people found the following review helpful.
5Peep is bar far the most serious CRO (conversion rate ...
By J Smith
Peep is bar far the most serious CRO (conversion rate optimization) specialist I've ever had the opportunity to read. I'm a big fan of their blog http://www.conversionxl.com and the book takes it so much further.

This is absolutely priceless and an investment into making visitors do what you want them to after they arrive, no matter how they go there... paid, organic or otherwise.

Just buy it and thank me later. ;)

See all 67 customer reviews...

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