Master The Essentials of Conversion Optimization: Experts' Approach to Optimization

Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
By Peep Laja

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Average customer review:
(17 customer reviews)

Product Description

Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes. This expert guide will teach you the process of optimization.

Topic covered in this book:

1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results


Product Details

  • Amazon Sales Rank: #158311 in eBooks
  • Published on: 2015-01-18
  • Released on: 2015-01-18
  • Format: Kindle eBook

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
5Accessible & Actionable
By Mark Greene
Peep continues to be the number one source of accessible but actionable information in the world of Conversion Rate Optimization [ Sweet Jesus, can someone please invent a better term for this..? ;-) ].

I'd recommend this book for those aspiring to take on the more technical aspects of CRO, perhaps subsequently picking up a copy of Tim Ash's 'textbook' for a deep-dive on the technical aspects.

0 of 0 people found the following review helpful.
4Email to book conversion (but good info)
By Seppo Puusa
This is actually a free email course repurposed as a book. And that shows both in the language and structure. That said the book contains lots of good and actionable information, eve if it's a bit shallow. You'll likely finish this in an hour or two. With the above in mind, I thinks this is a good overview of the conversion optimization process and I personally learned a lot.

1 of 1 people found the following review helpful.
5Essential for A/B testing and online marketing
By Alex Harris
Peep Laja is one of the smarter conversion optimizers on the Internet today. He also runs a great marketing blog called ConversionXL. This book is the essential guide to taking your conversion optimization to the next level.

See all 17 customer reviews...

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