Master The Essentials of Conversion Optimization: Experts' Approach to Optimization

Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
By Peep Laja

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Average customer review:
(17 customer reviews)

Product Description

Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes. This expert guide will teach you the process of optimization.

Topic covered in this book:

1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results


Product Details

  • Amazon Sales Rank: #496335 in eBooks
  • Published on: 2015-01-18
  • Released on: 2015-01-18
  • Format: Kindle eBook

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
5Concise, Actionable, and a No-Brainer for the Price
By Frank Salvatore
Peep has a gift for being very direct, and in this book gets right to the point. Instead of writing a book 5x as long and charging 10x as much, Peep gives instantly actionable advice in a quick read. No wading through fluff trying to get to the information you're looking for. I finished this on a 2 hour flight.

I'm not an expert, but am familiar with conversion optimization concepts. I do marketing for low volume websites where it is virtually impossible to make decisions based on statistically significant data. The fact that Peep links to many useful outside resources and blog posts - including an algorithmic tool for low volume websites - was much appreciated.

I wish more authors would concentrate their offerings into a shorter, more actionable package like Peep presents here. The book is a great value.

0 of 0 people found the following review helpful.
4Recommended foundational reading on conversions
By curtismchale
If you’re looking to get in to conversion optimization this is a great initial read. When you’re done you’ll have a list of the next resources you should be reading along with a specific process to start your conversion optimization work with.

This is a no-nonsense guide that tosses aside your ‘hunches’ in favour of testing and proving things right. When your tests turn out ‘bad’ as many will just revisit the hypothesis and run another test.

Highly recommended for anyone interested in working on conversions for their site.

1 of 1 people found the following review helpful.
5Accessible & Actionable
By Mark Greene
Peep continues to be the number one source of accessible but actionable information in the world of Conversion Rate Optimization [ Sweet Jesus, can someone please invent a better term for this..? ;-) ].

I'd recommend this book for those aspiring to take on the more technical aspects of CRO, perhaps subsequently picking up a copy of Tim Ash's 'textbook' for a deep-dive on the technical aspects.

See all 17 customer reviews...

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