Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)
By WSI

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Average customer review:
(34 customer reviews)

Product Description

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.


Product Details

  • Amazon Sales Rank: #356894 in Books
  • Published on: 2013-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .60" w x 5.51" l, .62 pounds
  • Binding: Paperback
  • 264 pages

Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
4The examples that I liked were to do with basic SEO strategies
By J. H.
This book is quite thorough, and it explains how to navigate the world of online marketing, website creation, management, and growth. It is more of a guide in my mind which gives guidelines but doesn't really explain on any specific examples what to do. The examples that I liked were to do with basic SEO strategies, and things to consider when setting up a website. That is what I am still learning, and could definitely use some guidelines in. Some of the book seems a bit outdated - does Google Shopping still exist? I don't think so. Most of it is still valid though now, and could be a good reference to go to if you are looking for some general ideas about how to set up an email campaign, funnel traffic on your site, or how to analyze your customers. Overall, an ok book, but I am not sure that it will be that useful for my purposes. I read this free book for notes, and to learn from it.

6 of 6 people found the following review helpful.
3Felt like a sales pitch
By Tyler Lewis
Not a lot of meat to this book. Took away a couple of salient points, but the whole thing felt like a sales pitch to go to the author's website and employ their consulting services. Found SEO 2016 by Adam Clarke to be a much better read, and quicker too.

0 of 0 people found the following review helpful.
5Great starting point for anyone new to the field.
By next
This is a bit of "content marketing" by the authors, i.e., they hope that ultimately you will hire them as consultants but there is plenty of quality information here that should be of use to anyone exploring the field for the first time. I'm coming from a PR background and wanted to get up to speed regarding digital marketing basics and this has helped me do exactly that. At a minimum, I can now talk the talk, I understand the "big picture" and could speak with an internal marketing team or external consultant without wasting our time or making a fool of myself. Certainly this will not be the last book I read on the subject but it served as a great starting point.

See all 34 customer reviews...

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