Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)
By WSI

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Average customer review:
(39 customer reviews)

Product Description

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.


Product Details

  • Amazon Sales Rank: #176770 in Books
  • Brand: Wsi
  • Published on: 2013-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .60" w x 5.51" l, .62 pounds
  • Binding: Paperback
  • 264 pages

Features

  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing

Customer Reviews

Most helpful customer reviews

6 of 6 people found the following review helpful.
3Felt like a sales pitch
By Tyler Lewis
Not a lot of meat to this book. Took away a couple of salient points, but the whole thing felt like a sales pitch to go to the author's website and employ their consulting services. Found SEO 2016 by Adam Clarke to be a much better read, and quicker too.

0 of 0 people found the following review helpful.
5Great starting point for anyone new to the field.
By next
This is a bit of "content marketing" by the authors, i.e., they hope that ultimately you will hire them as consultants but there is plenty of quality information here that should be of use to anyone exploring the field for the first time. I'm coming from a PR background and wanted to get up to speed regarding digital marketing basics and this has helped me do exactly that. At a minimum, I can now talk the talk, I understand the "big picture" and could speak with an internal marketing team or external consultant without wasting our time or making a fool of myself. Certainly this will not be the last book I read on the subject but it served as a great starting point.

0 of 0 people found the following review helpful.
3Jack of all trades...
By Ari K. Kormpetis
...master of none. A list of lists with info you can find on every "digital marketing" book. Nothing really in depth.

good if you need a reference on all the "digiral marketing" methods (but without any deep insight on any)

i also despise the term "digital marketing". Was there an analog marketing somewhere maybe?

See all 39 customer reviews...

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