UX Strategy: How to Devise Innovative Digital Products that People Want

UX Strategy: How to Devise Innovative Digital Products that People Want
By Jaime Levy

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Product Description

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics


Product Details

  • Amazon Sales Rank: #19759 in Books
  • Brand: imusti
  • Published on: 2015-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .65" w x 5.98" l, .94 pounds
  • Binding: Paperback
  • 312 pages

Features

  • O Reilly Media

Editorial Reviews

About the Author

For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.


Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
5I found this book to be straightforward and extremely useful. The practical
By I amazon everything
As a seasoned UX Designer and Strategist for over 15 years, I found this book to be straightforward and extremely useful. The practical, real-world examples and "how-tos" made even this experienced UX professional grab my highlighter and comb through every page. I highly recommend for anyone in the application or product design field (even if you're not a UX'er or Designer). Great book!

0 of 0 people found the following review helpful.
5Awesome addition for the Lean Startup
By Stevie
If you have read the Lean Startup by Eric, and you love it, UX Strategy is a must read one for you too.

This book basically takes you step by step from a problem hypothesis to a business model. I enjoy reading the book, as it's well written with less jargon and more content. I'm an engineer (PhD, yay!) and not a designer, but yet the book was easy to understand for me.

The best strategy to read this book is to pick up a hypothesis, if you don't already have one, and evolve it to a business plan step by step by this book.

This book literally is a walk-through for the Lean Startup!

1 of 1 people found the following review helpful.
5An essential read for UX and Product teams
By David Hoang
Jaime Levy's book on UX Strategy is a great intro for aspiring UX professionals as well as seasoned vets. As a product designer I can tell you that I have already implemented some of Levy's tactics in our team process. What I appreciate most is this book is a great overview of strategy but also advice on how to get it done. This is the book you take and evangelize to your entire product team. Highly recommend!

See all 214 customer reviews...

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