UX Strategy: How to Devise Innovative Digital Products that People Want

UX Strategy: How to Devise Innovative Digital Products that People Want
By Jaime Levy

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Product Description

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics


Product Details

  • Amazon Sales Rank: #22488 in Books
  • Brand: imusti
  • Published on: 2015-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .65" w x 5.98" l, .94 pounds
  • Binding: Paperback
  • 312 pages

Features

  • O Reilly Media

Editorial Reviews

About the Author

For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.


Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
5Informative and interesting
By AJ McC.
I'm a BSA and have helped design a few websites, as I've learned things like usability, web best practices, information architecture, and more, I've felt like there was so much more to learn. I purchased Enter UX Strategy to master some great techniques I felt to be lacking. I've gotten a great understanding of what it is. Levy gives good examples and steps while going through some sample projects.
After reading this book, I feel I have a learned a lot about UX Strategy. Levy breakes down what UX Strategy is, why it matters, and how to do it. Any UX person, or anyone else, could learn and be inspired by this book.

5 of 5 people found the following review helpful.
5UX Evolution
By Solar
I was looking for the content strategy book from someone who understands UX or other way around. UX Strategy was a no brainier. Traditionally, the UX deliverables don't focus on validated user research or business strategy and it is mostly because of tight budgets, tight deadlines, teams that don't understand the process, and UX still being a relatively new thing in this digital business. In desire to be more objective in my deliverables I needed something to validate my process. I picked up UX Strategy and I love it. It's absolutely fantastic. Beside validation for my process I was able to fill many knowledge gaps. I also realized how to simplify my process and make my life much easier. I feel the UX strategy is on the forefront of UX evolution. Thank you Jaime.

4 of 4 people found the following review helpful.
5A great book to begin UX design.
By eddy
User experience design for newcomers can be a bit overwhelming because it involves so many principles, add to that the field is growing and changing. This book was helpful in that it provides real examples and the outcomes. As a newcomer to the UX field, this book doesn't inundate you with jargon, explains everything clearly, and provides links to other books and resources that can better introduce you to the field. Today we are solving problems that did not exist 10 years ago on digital platforms and this book will definitely help guide the first important steps of the process.

See all 212 customer reviews...

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