Digital Strategy: A Guide to Digital Business Transformation

Digital Strategy: A Guide to Digital Business Transformation
By Alexander Rauser

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Product Description

Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today’s fast-paced business environment.

This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter.

If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption.

This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate.

Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.


Product Details

  • Amazon Sales Rank: #581380 in Books
  • Published on: 2016-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .40" w x 5.00" l, .39 pounds
  • Binding: Paperback
  • 174 pages

Editorial Reviews

About the Author

Alexander Rauser has a strong fifteen-year creative, digital media, and technology background spanning online and offline channels. Working with companies ranging from multinationals to small businesses as they implement strategic digital solutions, he has redesigned a large number of enterprise systems from user experience and technical perspectives.

After working for several creative agencies in Germany and leading the design and digital operations for a German record label, Rauser ventured to the UAE in 2005 to build his international client portfolio.

In 2010, he founded the strategic digital agency Prototype Interactive. And with his expertise and immense knowledge of the digital industry, Rauser has positioned Prototype as a leading interactive agency specializing in digital strategies for medium-to-large enterprises.

Today, Prototype involves a group of professionals focused on thought leadership, innovation, and exacting tactical execution in the digital media environment.


Customer Reviews

Most helpful customer reviews

3 of 4 people found the following review helpful.
5A practical framework to approach "digital"
By newnewyorker
Digital Strategist is a poorly understood role. Businesses expect this person to work out how to get social buzz and click-throughs. Creative directors expect this person to come up with "content" strategy (but stay away from "creative" because that part is his/hers). While peers never quite understood what digital strategists do. This book tackle this problem head-on by laying out a practical framework for a digital strategist and business to follow. It is an awsome first step to educate the industry that "digital" is much more than just "digital marketing".

0 of 0 people found the following review helpful.
5Five Stars
By Louis Lamoureux
Great read and manual for succeeding with digital

0 of 0 people found the following review helpful.
3I expected more.
By hugo orellana
I expected more for the price that I paid. It's so basic. I should take in consideration the people who gave 3 starts or less, so take in consideration these comments.

See all 23 customer reviews...

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