AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network

AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network
By Jason McDonald Ph.D.

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Product Description

AdWords Workbook: Google AdWords Made Easy!

*** 2017 Updated Edition of a BEST SELLING BOOK on AdWords ***

Don't Lose Money - Make Money with AdWords!

  • AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY
  • Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
  • The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
  • Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
  • YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
  • Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
  • Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.

AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords


MORE than a book - a WORKBOOK. While other books on AdWords are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the ADWORDS WORKBOOK speaks in plain English and provides practical step-by-step instructions on how to optimize your Google AdWords advertising Campaigns, Groups, Ads, and Keywords. The book on AdWords 2017 is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area. It's PRACTICAL. It explains ADWORDS in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to AdWords online advertising in 2017 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. VIDEOS and WORKSHEETS help you turn knowledge into practical TODOS.

  • Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone at Tel. 800-298-4065!
  • Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos make the ADWORDS WORKBOOK worth $50 or even $75 dollars, easily.
  • Incredible worksheets, videos, and - yes, Virginia - free tools for AdWords make this book a 'must have' for your online advertising library.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses CAN-DO metaphors to explain to you the tips, tricks, gotchas, and secrets of Google AdWords.

Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2017. Plus they're OUTDATED. This is the most current up-to-date book on AdWords for the year of our Lord, 2017.

Product Details

  • Amazon Sales Rank: #26001 in Books
  • Published on: 2017-04-12
  • Original language: English
  • Dimensions: 11.00" h x .56" w x 8.50" l,
  • Binding: Paperback
  • 246 pages

Editorial Reviews

About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Customer Reviews

Most helpful customer reviews

2 of 2 people found the following review helpful.
5Useful book with some new information
By Elman
The moment I bought the printed book, I got a digital copy at no additional cost. I order quite a few books every month, and all publishers sell digital editions separately. This one is a nice exception, especially, in the light of the fact, that there are many links to click on.

If you have a book "Google Adwords" by Perry Marshall, you will find that a lot of information is repeated in this book, however, Adwords Workbook 2017 is a newer edition and reflects all the changes that couldn't be described in 2014 edition of Mr. Marshall's book. A good example is expanded text ads with double headlines that came into play in January 2017.

AW 2017 is a good practical book with very useful (and free) worksheets downloadable through the author's website. It is very likely that you will enjoy it.

2 of 2 people found the following review helpful.
5Don't Get This If You're My Competition
By Nicholas
Just got this today and read the first quarter and skimmed the rest. (It's a workbook so there's going to be tons of work to wade through before I can honestly finish it so look for an updated review then).

Already I can tell this is brilliant...I wondered why a Google tech called me one night to "tweak" my adwords and my responses went down I know.

As the headline says I just hope my competitors don't hear about it. (should I be putting up 1 star reviews maybe. :) )

0 of 0 people found the following review helpful.
5Good book -- already paid for itself within 2 hours.
By Amazon Customer
I have struggled with Adwords for years and finally bought this book to try to figure out this complex but useful marketing tool. I am self-employed and rely on word of mouth, organic search and pay per click for my business. I have been wasting a lot of money on Adwords and getting clicks and calls from people who really were not a good match for my services. I had had enough! For $9.50 on Amazon I got what I needed! The book arrived round 11:00 a.m. and I opened it immediately and dug in. By 1:00 p.m. I have discovered that I really needed to change the keyword match settings. That alone more than paid for the book in one day. I also learned how to define global negative keywords to save even more needless click and phone calls (and $$$). The book is a little bit "fluffy" in places and I wish that it did better in explaining exactly how the match types work (needs more examples). But, I feel like I did the right thing in buying this book and I no longer feel like I am getting completely ripped off by Google. I should have gotten this years ago!

See all 27 customer reviews...

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