AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network

AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network
By Jason McDonald Ph.D.

List Price: $29.99
Price: $14.00

Availability: Usually ships in 1-2 business days
Ships from and sold by Excerpti Communications, Inc.

4 new or used available from $14.00

Average customer review:
(50 customer reviews)

Product Description

Learn AdWords in Plain English - Step by Step!

Buy the Workbook Used by Jason McDonald to Teach Google AdWords Advertising.
  • 2017 UPDATED EDITION: August Update - master the AdWords Search Network, Display Network and Remarketing
  • Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books
  • Learn to Advertise Your Business on Google without losing money
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
  • Access Free Tools - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords, a $29.99 value!

The #1 Bestselling Workbook on Google AdWords Advertising for Your Business

  • Jason McDonald - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.'
  • Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
  • Rebate Offer - each AdWords Book 2017 contains a $10 off survey offer.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

  1. AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY
  2. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
  3. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
  4. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
  5. YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
  6. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
  7. Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.

AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords


Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2017. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google AdWords 2017.

Product Details

  • Amazon Sales Rank: #93403 in Books
  • Published on: 2017-04-12
  • Original language: English
  • Dimensions: 11.00" h x .56" w x 8.50" l,
  • Binding: Paperback
  • 246 pages

Editorial Reviews

About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
5Good book -- already paid for itself within 2 hours.
By Amazon Customer
I have struggled with Adwords for years and finally bought this book to try to figure out this complex but useful marketing tool. I am self-employed and rely on word of mouth, organic search and pay per click for my business. I have been wasting a lot of money on Adwords and getting clicks and calls from people who really were not a good match for my services. I had had enough! For $9.50 on Amazon I got what I needed! The book arrived round 11:00 a.m. and I opened it immediately and dug in. By 1:00 p.m. I have discovered that I really needed to change the keyword match settings. That alone more than paid for the book in one day. I also learned how to define global negative keywords to save even more needless click and phone calls (and $$$). The book is a little bit "fluffy" in places and I wish that it did better in explaining exactly how the match types work (needs more examples). But, I feel like I did the right thing in buying this book and I no longer feel like I am getting completely ripped off by Google. I should have gotten this years ago!

2 of 2 people found the following review helpful.
5Don't Get This If You're My Competition
By Nicholas
Just got this today and read the first quarter and skimmed the rest. (It's a workbook so there's going to be tons of work to wade through before I can honestly finish it so look for an updated review then).

Already I can tell this is brilliant...I wondered why a Google tech called me one night to "tweak" my adwords and my responses went down I know.

As the headline says I just hope my competitors don't hear about it. (should I be putting up 1 star reviews maybe. :) )

1 of 1 people found the following review helpful.
4Very clear and concise.
By Mandy
I thought that this was a very strong book that articulated the concepts and process behind Adwords very well. It focused in depth on ways to avoid poor click rates and instead on ways to improve one's conversion rate to create max probable income from using Adwords. I also appreciated the fact that it had many graphics, included video links and other helpful tools to help one hone into using adwords successfully. I wasn't very familiar with the ins and outs of adwords but have a much better understanding after reading this text.

The only downfalls that I saw was that there was a bit of redundency when it came to some of the analogies that were used. I would have liked a little more variety as it seemed a bit repetitive which is something I dislike. I also read this on my iphone6s (kindle version) and the graphics were a bit small.

See all 50 customer reviews...

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us