The Ultimate Guide to Agile Marketing in Display Ads

The Ultimate Guide to Agile Marketing in Display Ads
By Flite Inc.

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Average customer review:
(4 customer reviews)

Product Description

Agile marketing is about taking small steps, minimizing risk, and failing fast, all in an effort to figure out what works as efficiently as possible.

As a methodology, it focuses on an iterative approach to planning and executing, learning quickly, and having a bias towards action. Agile marketing means listening to what your customer wants, programming your ads to reflect relevant topics, updating, and measuring.

So why does agile marketing matter in display advertising? Because display is growing and marketers can’t afford to rely on static text and image ads to meet ROI objectives. Forrester Research predicts that interactive display media in the U.S. will double between 2012 and 2017 to become a $28 billion industry, one that is ripe to adopt the flexibility and real-time nature that marketers have grown accustomed to with their social media.

With agile marketing in display ads, brands can update their ads in real-time with the same ease that they update their Facebook pages and Twitter feeds. This incremental approach allows marketers to create relevant, timely marketing that matches the pace of the evolving digital landscape.

Product Details

  • Amazon Sales Rank: #2893111 in eBooks
  • Published on: 2013-03-13
  • Released on: 2013-03-13
  • Format: Kindle eBook

Customer Reviews

Most helpful customer reviews

2 of 2 people found the following review helpful.
4pretty good
By Mike Brooks
Follows agile practices to get the most out of your ads, Seems self explanatory, but there are some good tips in here.

1 of 2 people found the following review helpful.
5The Ultimate Guide to Agile Marketing in Display Ads
By Lía Vicencio
Clear, interesting and absolutely useful. I'm publicist and teacher and totally recommend this book!!
Easy to read from the beginning and with a lot of examples.

0 of 1 people found the following review helpful.
5Five Stars
By Trendy Kitty
excellent book

See all 4 customer reviews...

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