Learning Google AdWords and Google Analytics

Learning Google AdWords and Google Analytics
By Benjamin Mangold

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Average customer review:
(18 customer reviews)

Product Description

Master Google AdWords and Google Analytics to run successful digital campaigns. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:

  • Techniques and tips for using Google AdWords and Google Analytics

  • Creating, managing and optimizing search and display campaigns

  • Using digital analytics to measure and improve your website and marketing


Written by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organizations wanting to get the most out of their digital marketing campaigns.


Product Details

  • Amazon Sales Rank: #64255 in eBooks
  • Published on: 2015-08-29
  • Released on: 2015-08-29
  • Format: Kindle eBook

Editorial Reviews

Review
"This book is a comprehensive and deep explanation of how to get the most out of your online advertising. Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it."

Daniel Waisberg, Analytics Advocate, Google

"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."

Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association

"From novice online advertiser to expert, this book is an excellent reference resource for Google AdWords and Google Analytics. Benjamin's narrative style and practical approach makes this book very easy to understand. Pay attention to the tips throughout the book, this is based on Benjamin's expertise and experience implementing all of these tools with real live customers."

Eva Woo, Digital Marketing Executive, Google, SuccessFactors, SAP

"Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools. What I really like is how he brings all of the information about both systems - AdWords and Analytics - together in one central place. He makes it easy to understand how to measure your AdWords campaigns in Google Analytics data. This makes the information very actionable, which is exactly what you want."

Justin Cutroni, Analytics Evangelist, Google

From the Back Cover
Master Google AdWords and Google Analytics to run successful digital campaigns

Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options.

Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:

  • Techniques and tips for using Google AdWords and Google Analytics
  • Creating, managing and optimizing search and display campaigns
  • Using digital analytics to measure and improve your website and marketing

About the Author
Benjamin Mangold is Co-Founder and CEO at Loves Data. He works closely with and is highly regarded by Google's teams globally. He is a Google AdWords and Google Analytics certified expert and passionate advocate of Google products. He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.


Customer Reviews

Most helpful customer reviews

7 of 8 people found the following review helpful.
5Amazing resource for AdWords and Analytics
By nikhil
Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.

1 of 1 people found the following review helpful.
4Great basics
By Bill Middleton
A great review of the basics.

3 of 4 people found the following review helpful.
5A Very Good Book
By Victor Taylor
The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.

See all 18 customer reviews...

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