Learning Google AdWords and Google Analytics
Master Google AdWords and Google Analytics to run successful digital campaigns. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:
"This book is a comprehensive and deep explanation of how to get the most out of your online advertising. Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it."
Daniel Waisberg, Analytics Advocate, Google
"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."
Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association
"From novice online advertiser to expert, this book is an excellent reference resource for Google AdWords and Google Analytics. Benjamin's narrative style and practical approach makes this book very easy to understand. Pay attention to the tips throughout the book, this is based on Benjamin's expertise and experience implementing all of these tools with real live customers."
Eva Woo, Digital Marketing Executive, Google, SuccessFactors, SAP
"Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools. What I really like is how he brings all of the information about both systems - AdWords and Analytics - together in one central place. He makes it easy to understand how to measure your AdWords campaigns in Google Analytics data. This makes the information very actionable, which is exactly what you want."
Justin Cutroni, Analytics Evangelist, Google
From the Back Cover
Master Google AdWords and Google Analytics to run successful digital campaigns
Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options.
Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:
About the Author
Benjamin Mangold is Co-Founder and CEO at Loves Data. He works closely with and is highly regarded by Google's teams globally. He is a Google AdWords and Google Analytics certified expert and passionate advocate of Google products. He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.
Most helpful customer reviews
0 of 0 people found the following review helpful.
By An Lina
Very good detailed information! :)
1 of 1 people found the following review helpful.
By Bill Middleton
A great review of the basics.
3 of 4 people found the following review helpful.
A Very Good Book
By Victor Taylor
The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.
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