E-Commerce 2015 (11th Edition)
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Ordered the paperback version of E-commerc 2015, and got the "Global Edition." This isn't the same book. On the back, it says "This is a special edition of an extablished title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author."
Now I'm a week into class with the wrong book.
5 of 5 people found the following review helpful.
Be cautious, this is the european version of the ...
By Chris Seemann
Be cautious, this is the european version of the textbook. I assumed that by selecting paperback I would get the paperback version of the American textbook.
1 of 1 people found the following review helpful.
it is not a bad book, it is easy to understand it
By Henrique Dias Freitas Oliveira
If you're buying this books in hope of it being a cheaper version than the E-Commerce 2015 Hardcover, don't. It is not the same book, this was made for distribution outside the U.S. and Canada, it was not authorized by the author. The text here is simplified and changed from the original, it is not a bad book, it is easy to understand it, but it should not be an paperback option for the original.
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