E-Commerce 2015 (11th Edition)

E-Commerce 2015 (11th Edition)
By Kenneth C. Laudon, Carol Guercio Traver

This item is not available for purchase from this store.
Buy at Amazon

39 new or used available from $29.99

Average customer review:
(28 customer reviews)

Product Description

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.


The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.


Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

  • Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
  • Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Product Details

  • Amazon Sales Rank: #228617 in Books
  • Published on: 2014-12-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.50" w x 8.20" l, 3.56 pounds
  • Binding: Hardcover
  • 912 pages

Customer Reviews

Most helpful customer reviews

8 of 8 people found the following review helpful.
1Wrong Book
By Georgeypi
Ordered the paperback version of E-commerc 2015, and got the "Global Edition." This isn't the same book. On the back, it says "This is a special edition of an extablished title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author."

Now I'm a week into class with the wrong book.

5 of 5 people found the following review helpful.
1Be cautious, this is the european version of the ...
By Chris Seemann
Be cautious, this is the european version of the textbook. I assumed that by selecting paperback I would get the paperback version of the American textbook.

1 of 1 people found the following review helpful.
3it is not a bad book, it is easy to understand it
By Henrique Dias Freitas Oliveira
If you're buying this books in hope of it being a cheaper version than the E-Commerce 2015 Hardcover, don't. It is not the same book, this was made for distribution outside the U.S. and Canada, it was not authorized by the author. The text here is simplified and changed from the original, it is not a bad book, it is easy to understand it, but it should not be an paperback option for the original.

See all 28 customer reviews...

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us