E-Commerce Essentials

E-Commerce Essentials
By Kenneth C. Laudon, Carol Guercio Traver

List Price: $206.60
Price: $107.67

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60 new or used available from $53.90

Average customer review:
(11 customer reviews)

Product Description

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Product Details

  • Amazon Sales Rank: #396184 in Books
  • Published on: 2013-10-11
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .80" w x 7.90" l, 1.70 pounds
  • Binding: Paperback
  • 504 pages

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
4A good book and affordable with trade-in credits
By Daniel A. Chavez
This is a required book for a Web business class I am taking. This is the first edition so no older editions at lower prices. Anyway I needed it, so I would have to get it at any price or drop the class, which I don't want to do. Everywhere else had the book for sale for almost $200, which is way too much. Rental was the only option, and Amazon has this one. It is not the lowest price on the market, but I had some Amazon Gift Card credits, which made this rental much more affordable. If you can, try to turn in some of your textbooks and use the credit toward those you need for current courses. It's online book shopping the smart way.
As for the book, I haven't gone all the way through, but so far the authors seem to have extensive knowledge about e-commerce and the internet as a whole. I am certain I will learn a great deal from this book. I think it's a must read for e-commerce students like me and those who want to start and run a successful web business.

0 of 0 people found the following review helpful.
5Very impressed with the rental price, fast shipping and return.
By Hawaiian Fit Meals
Great book, easy read and easy to understand. Very impressed with the rental price, fast shipping and return.

Hawaiian Fit Meals
Eat Well – Live Well
Excuses Don’t Burn Calories!

0 of 0 people found the following review helpful.
5Five Stars
By Amazon Customer
good book.

See all 11 customer reviews...

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