E-Commerce 2016: Business, Technology, Society (12th Edition)

E-Commerce 2016: Business, Technology, Society (12th Edition)
By Kenneth C. Laudon, Carol Guercio Traver

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Average customer review:
(7 customer reviews)

Product Description

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

 

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.


Product Details

  • Amazon Sales Rank: #178819 in Books
  • Published on: 2016-01-16
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x 1.40" w x 7.90" l, .0 pounds
  • Binding: Hardcover
  • 912 pages

Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
1If you buy this for a class, return it.
By ericjs1
This book has so many mistakes in it that I am more frustrated as I read more and more of the book for my class. 12th edition? Please. I am so appreciative, Kenneth Laudon. You are stealing from consumers with this book. I expect a lot more from a book that claims to have this many editions. Get your act together. This is disrespectful.

4 of 4 people found the following review helpful.
2"Global Paperback" does not have same content as the Hardcover 12th edition!
By JH
If you are planning on purchasing this "paperback / global" 12th edition in place of the "hardback / green cover" 12th edition for a college course, DON'T!! We had to return ours after comparing the two in class. The paperback version advertises the "same content", but much the information and examples are completely different.

0 of 0 people found the following review helpful.
2The ISBN led me to this book but it is ...
By Brandon Nass
The ISBN led me to this book but it is not correct. A bunch of my classmates had the same problem. The chapters are mostly the same but not in the same order. It is still frustrating.

See all 7 customer reviews...

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