Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
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"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop
Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing
Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.
Inside the book you'll discover:
From the Back Cover
Praise For Email Persuasion
"Email Persuasion is a great asset for any social media library. Ian brings a wealth of knowledge and practical experience to the fore. It's a must-read book and Ian ranks as one of the top international advisers in social media along with Chris Brogan, Mari Smith, and Amy Porterfield." John Ashcroft, Chief Executive Pro-Manchester
"If you have any doubts about the power and efficacy of email marketing, this book will cast them away. Ian Brodie gives you the real deal on why email marketing is the best way to win new clients. Chock full of details, Ian lays out an easy to implement step-by-step plan to create your own effective email marketing system that works!" Hope Williams, Owner Hopeworks Design
"The best thing about Ian's approach to e-mail marketing is that it works! We've seen a three-fold increase in leads and we've won several new clients for our consulting work, mostly without competition. Inspiring but practical. Ian certainly motivated me to get into action." Adrian Willmott, Managing Director Arcus Consulting
"If you want to build a high-quality, high-converting Email List in an ethical and engaging way, this book is for you. Ian Brodie takes the fluff out of Email Marketing and shows how to get the job done with easy to follow systems, tools and principles." Gordon Dahl, Digital Media Sales Consultant
About the Author
Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing.
Most helpful customer reviews
14 of 15 people found the following review helpful.
Great...Now I have to re-think EVERYTHING!
By Donnie Bryant
l've long been a student of email marketing, and I'm not bad at it, if I can be so bold. (Both my open rate and CTR are three times the industry average and reader engagement is really strong.)
But reading through Mr. Brodie's book, I see so many ways to improve my email strategy...so many concepts that I hadn't fully grasped before...so many opportunities to quit "winging it" and be purposeful.
Email Persuasion is a fantastic resource from a true boots-on-the-ground expert. Of course, having been reading Ian's emails for a couple years now, I expected nothing less.
Even after pulling back the curtain and revealing his secrets, I'm no less in awe of this email-writing wizard.
Highly recommended for entrepreneurs, marketers and anyone who uses email to make things happen.
2 of 2 people found the following review helpful.
$80,000 using only email
By Terry J. Dunlap, Jr.
I used the advise in this book with my ecommerce business. I was able to generate over $80k in sales over a 12-month period with no other advertising. Email marketing works. And the strategies in this book are sound.
0 of 0 people found the following review helpful.
Already seeing a huge improvement
Like the book, it's been helpful improving my email follow-up series. Helped me to realize where I was slacking in terms of engagement, and gave me the confidence to send a daily follow-up email. Already seeing a huge improvement in terms of sales (90% of my revenue comes from email marketing), open rate and click rate. Also helpful in understanding how email marketing systems work with tips to improve reaching someone's inbox to get more opens.
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