Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
By Chad S. White

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Product Description

Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…

  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production

Product Details

  • Amazon Sales Rank: #138953 in Books
  • Published on: 2017-05-29
  • Original language: English
  • Dimensions: 8.00" h x 1.10" w x 5.00" l,
  • Binding: Paperback
  • 488 pages

Editorial Reviews

"Chad is dead on with this book. Stop chasing the next new thing and get good at email."
-JOE PULIZZI, Founder of the Content Marketing Institute; author of five books, including Content Inc. and Epic Content Marketing

"Email marketing is more critical than ever. Email Marketing Rules is timely, relevant, and necessary. Highly recommended!"
-JAY BAER, President of Convince & Convert; author of Hug Your Haters and Youtility

"Chad is honestly one of the brightest minds in email marketing, and this book is the gold standard on email best practices."
-MATHEW SWEEZEY, Principal of Marketing Insights at Salesforce; author of Marketing Automation for Dummies

"Avoid leaving money on the table. Email Marketing Rules gives you a well-structured, easy-to-follow template for reviewing and improving your program."
-DR. DAVE CHAFFEY, CEO & Publisher of; digital marketing author

"I train hundreds of email marketers and reference this book regularly. A must-have."
-KRISTIN BOND, Sr. Email Marketing Manager at Girl Scouts; Co-Founder of Women of Email

"Chad White lays out the key 'rules' required to take your program to the next level. Ignore them and you risk being left behind by competitors."
-LOREN McDONALD, Marketing Evangelist at IBM Watson Marketing

"The Wikipedia of email marketing. You simply can't find a more comprehensive all-in-one resource."
-JUSTINE JORDAN, VP of Marketing at Litmus; 2015 Email Experience Council Email Marketing Thought Leader of the Year

"Chad White is one of the top thinkers in the email world! Anytime I am asked how someone can learn more about email, I reference this book."
-SIMMS JENKINS, Founder & CEO of BrightWave; author of The New Inbox and The Truth About Email Marketing

"A clearly written guide...from a master of retail email marketing. A must-read."
-DON DAVIS, Editor in Chief of Internet Retailer Magazine

"Chad White provides a clear reminder that email marketing done right remains one of the most powerful marketing tactics available today. Read this book."
-JEFFREY K. ROHRS, Chief Marketing Officer of Yext; author of AUDIENCE

"Incredibly thorough and packed with the most useful content of ANY book on email marketing!"
-JOEL BOOK, Senior Director of Digital Marketing Insight at Salesforce

About the Author
CHAD S. WHITE has written more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age.

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
5Practical guide that should be required reading for anyone doing email
By Justine Jordan
Email Marketing Rules is the Wikipedia of email marketing—a comprehensive all-in-one resource covering everything you need to know about email marketing strategy and execution. You'll find practical guidance on literally every aspect of email: building an engaged list of subscribers, staying out of the spam folder, measuring ROI, creating content and designs that meet your goals, testing & optimization... even how and when apologize when you make an email marketing mistake.

Chad writes in an engaging, clear, and actionable way, breaking down the complexity of email into simple rules and checklists that make up the guiding principles of successful email campaigns. If you're just starting out in email, read this book cover-to-cover to understand the foundations of how and why you should build an email marketing program. If you're an industry veteran, keep this book handy as a quick reference for the times you need a refresher or simply want some inspiration.

1 of 1 people found the following review helpful.
5Critical Reading for All Marketers (Not Just in Email!)
By Heike
I'm a marketer who works occasionally in email but has other responsibilities. I am also too busy to keep up with every new development in the email marketing world. This book is the perfect solution to my woes. Chad explains everything I need to know to be completely up to date, knowledgeable, and successful in any email marketing endeavor I take on. His writing style is clear, concise, and incredibly easy to follow. I worked with Chad several years ago and everyone at our company knew him as "THE guy" when it came to email wisdom.

I've recommended previous editions of this book to people, and after checking out the new edition, it's clear that Chad has outdone himself again. Email remains an incredibly powerful tool for marketers to reach customers (in the channel they actually prefer!), and this book is the ultimate companion guide to getting more ROI from every email effort.

1 of 1 people found the following review helpful.
5A must-read for any email marketer
By Amazon Customer
If you're at all involved with email marketing, this is a must-read. Consider this your 101, 102, and 103 for email marketing. Chad's combined top cutting edge research with solid best practices that will make sure your email marketing program not only surprises and delights your customers, but drives revenue, too. This is as comprehensive as it gets.

I was lucky enough to have an advance copy on this update, and it was an incredible read. Give this to your new team members ASAP!

See all 7 customer reviews...

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