The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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WARNING: Do Not Read This Book If You Hate Money
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
Most helpful customer reviews
48 of 49 people found the following review helpful.
You had me at hello
By R. Hurst
I have read a lot of marketing books and remained hopeful when I purchased this one that perhaps I would find a book worth reading. Most of what I have read falls in the old genre I made a million selling swamp land and so can you. They promise the stars and deliver the swamp. No value. I was skeptical but hopeful.
The Jerry McGuire line "you had me at hello" was appropriate for me in what I think of this book. From the very beginning this no nonsense and no BS approach to sharing a playoff how to actually build a marketing strategy was invaluable. My MBA marketing courses didn't teach me as clearly as this book did. I cannot recommend this book highly enough and book 5 copies for my employees. No more random acts of marketing for me...
Developing Leaders Inc.
2 of 2 people found the following review helpful.
I highly recommend The 1-Page Marketing Plan by Allan Dib
By Patricia L. Most
"I'm not new to marketing, but this book brought some much needed strategic clarity to my somewhat dated marketing ideas and methods. The author gives no-nonsense advice that cuts through the clutter and makes implementation seem doable instead of overwhelming. I first listened to the book on audio, but then decided it was a "must have" for my business reference library and bought the hard copy also. I highly recommend The 1-Page Marketing Plan by Allan Dib!" - Lynne Most
0 of 0 people found the following review helpful.
Marketing Plans for everyone
I am always looking for new and better (simpler?) ways to take care of those business tasks. As a small store owner it is up to me to ensure the ship is headed in the right direction. Marketing plans have always been a pain to put together and maintain. I have read through this book once, and plan to re-read it again in the next week or two with a printout of the plan right next to me so I can utilize the tools discussed. This is a direct set of instructions and I really like that at the end of each section Allan tells you which portion of the page to fill in. I expect this should help me to instruct my employees on the tasks that we need to address and keep everyone on the same destination path.
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