Mastering Magento

Mastering Magento
By Bret Williams

List Price: $49.99
Price: $42.52 Details

Availability: Usually ships in 24 hours
Ships from and sold by

32 new or used available from $8.03

Average customer review:
(20 customer reviews)

Product Description

Maximize the power of Magento: for developers, designers, and store owners

  • Learn how to customize your Magento store for maximum performance
  • Exploit little known techniques for extending and tuning your Magento installation.
  • Step-by-step guides for making your store run faster, better and more productively.

In Detail

Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento.

MASTERING MAGENTO is the perfect companion guide for both newcomers and experienced Magento users. Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell.

From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store.

Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more.

Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento.

What you will learn from this book

  • Learn to create a solid plan for your Magento store.
  • Gain a better understanding of how Magento manages multiple websites and stores in a single installation.
  • Learn how to localize Magento for multiple languages and currencies.
  • Learn the little-known techniques for customizing designs and layouts.
  • Get more speed and performance from your Magento store using only a few simple techniques.
  • Learn how to leverage Magento's SEO features for better search rankings.
  • Learn how to build and manage Content Managed (CMS) pages and content.
  • Includes a complete configuration guide for launching your new Magento store.


Written in a step by step tutorial style with plenty of insider insights along the way.

Who this book is written for

Web designers, developers or ecommerce store-owners, who design or manage Magento stores for their clients.

Product Details

  • Amazon Sales Rank: #97326 in Books
  • Published on: 2012-05-23
  • Released on: 2012-05-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .68" w x 7.50" l, 1.14 pounds
  • Binding: Paperback
  • 300 pages

Editorial Reviews

About the Author
After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.

Customer Reviews

Most helpful customer reviews

10 of 11 people found the following review helpful.
3Not what I expected
By jlee
The book was well written and had some high points but as a whole I was left disappointed.

If you want the VERY ground level basic concepts of starting your own Magento E-commerce site this might be a fair introduction. But it is FAR from a book that helps you "Master" magento. It would be better titled "Intro to Magento".

For what it is, it is a good book and might help a business self-starter get off the ground. But if you plan to do ANY Magento programing or customization there is a brief chapter on theming and there is only one broad chapter on Magento programming. If you want to create Magento modules this book will do little to help.

0 of 0 people found the following review helpful.
5Five Stars
By Amazon Customer
Arrived on time and as expected

3 of 4 people found the following review helpful.
3Well written, but definitely not "Mastering"
By PhotographyLover
It's a struggle on whether to give this 3 or 4 stars, but I feel like 3 is a better representation of the total value of the book based on the fact that it bills itself as a way to "Master" this system. 3.5 would be what I'd say if Amazon allowed half stars.
The information that's in the book is very, very good. Bret does a great job presenting the information in a detailed but understandable manner, and his coverage is very broad (just not deep). It is definitely one of the best Magento books currently published, which perfectly illustrates the current (sad) state of affairs when it comes to non-internet sources of Magento information.

That being said, it is billed as a book to "master" Magento. That is an out-and-out untruth. You will not know how to master Magento after reading this book. A better title would be "Scratching the Surface of Magento", or "Getting Started with Magento".

I can't fault the's a HUGE and complex system. But if you're going to say "mastering", then you should mean it. What he includes is great and well-written, but please be prepared to supplement heavily with other information sources if you want to progress beyond the basics.

See all 20 customer reviews...

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us