Think Outside the Inbox: The B2B Marketing Automation Guide
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Fulfilled by Amazon and Sold by Atlantic Books
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
About the Author
David and Adam are the co-founders of Pardot, a marketing automation software company. Pardot was recognized by the Atlanta Business Chronicle as the fastest growing technology company in 2010 and the third fastest growing company in all of Atlanta that same year.
David has started two software companies - Hannon Hill and Pardot. Hannon Hill was the 247th fastest growing company on the Inc. 500 in 2007. David serves on the board of the Atlanta chapter of the Entrepreneurs' Organization. A native of Tallahassee, Florida, David earned a bachelor of science degree in economics from Duke University and studied at the London School of Economics. David blogs at davidcummings.org
Adam is a blackbelt in judo and spent four years in Japan, where he co-founded one of the country's first social networks. Adam is a native of Cincinnati, Ohio and holds a bachelor's degree in Public Policy Studies from Duke University. Adam blogs at b2bmarketingroi.com
Most helpful customer reviews
3 of 3 people found the following review helpful.
Lacks specific advice and in need of updating
The book provides only the most general advice on using marketing automation or lead nurturing. It is also in serious need of updating. For example, the book mentions Jigsaw.com, but that was acquired by Salesforce.com several years ago.
0 of 0 people found the following review helpful.
Good starting point for those looking at marketing automation
By Amazon Customer
- provides a good insight to campaign management and structure
- helps with understanding the features available in these tools
7 of 8 people found the following review helpful.
Surprised by the great reviews...
By Amazon Customer
I am more than a little surprised about the great reviews this book got. I ordered it thinking it was going to lay out the basics of using marketing automation tools. There was a lot about emails, websites and very, very light duty information about actually setting up a sustainable marketing automation program.
I'm don't often review books, but just had to share that I personally was not impressed.
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