Marketing Automation For Dummies
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Multiply the effectiveness of your campaigns with marketing automation
Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
From the Back Cover
Ramp up your business’s marketing automation with this complete, easy-to-follow guide
If your company isn’t already using marketing automation, it’s time to get on board! This complete guide, from a top industry specialist, provides you with everything you need to get up and running, from choosing solution providers to running campaigns, and from nurturing lead programs to measuring ROI. Jump into marketing automation today!
Open the book and find:
About the Author
Mathew Sweezey has quickly built a reputation as one of the leading minds in marketing automation. He has spoken on the topic of marketing automation around the world and also writes for ClickZ.com on the topic. Mathew is the Marketing Automation Evangelist for Salesforce.
Most helpful customer reviews
2 of 4 people found the following review helpful.
pretty good for basics.
By Chris Thomas
Well laid out and relevant content. Better as a reference guide than to be read straight through. Second half was more informative than the first.
0 of 2 people found the following review helpful.
Tremendously valuable book for all marketers
Very well organized and comprehensive yet easy to digest. I would highly recommend this to anyone exploring marketing automation systems such as Pardot to understand why they should already have one (i.e., you're behind if you don't) and how to maximize your ROI implementing and managing one.
11 of 12 people found the following review helpful.
Clear, Concise, Strategy & Execution of Marketing Automation
By Casey Cheshire
I've been a marketer for many years and the development of Marketing Automation is as important to our field as the rise of Google (SEM & SEO). Transitioning from batch & blast email campaigns to savvy progressive lead capture & nurture requires a deliberate shift in marketing strategy.
This book is a badly needed and the best, most comprehensive resource on the subject.
Sweezey appropriately starts with the best practices for leaping the internal hurdles on acquiring Marketing Automation and getting the necessary buy-in from the executive team. In my experience as an end user, I've seen adoption be one of the most critical factors in a successful deployment so it's great to see all of the pieces laid out.
Throughout the rest of the book, both strategy and tactical execution are thoroughly discussed. Finally a book that can discuss high level concepts while actually teaching you how to make them a reality in your own organization. Many of the ways in which the author describes nurturing a relationship with email shows a deep understanding of both sales & marketing tactics.
I highly recommend this book for everyone looking to learn more about marketing automation, those who are implementing it, and finally for those who have used it for years. There's something in it for all of us and huge returns for the whole organization!
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