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Conversion: How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies
This book has been written to enlighten you with the best practice techniques to achieve increased results from your conversion marketing. What’s more, you’ll learn the skills required to plan, prioritise and implement automated marketing programs while having the ability to continually add to your marketing automation programs as the business grows, changes direction or adds new products and/or services. This book will provide clarity about the key digital marketing automation foundations of conversion marketing. You will know where to invest your budget and where to hold off. I’ll also teach you how to create digital marketing campaigns that align with your company goals and strategy. I’ll include smart ways to develop your marketing assets, how to plan and prioritise your automated marketing, measurement and optimisation techniques, and much, much more. Packed with invaluable marketing insights, best practice strategies and over 120 diagrams, CONVERSION will show you how to create these optimised automated marketing programs: •Prospect Welcome •Prospect Onboarding •Prospect Lead Nurture •Prospect Newsletter •Promotional / Sale •Price Drop Notification •Abandoned Search •Abandoned Shopping Cart •Progressive Profiling •Reminders •Alerts •Wish Lists (Drop a Hint) •Saved Baskets •Back in Stock
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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