Marketing Automation: A complete guide for the complete beginners



 

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“The scariest moment is always just before you start” – Stephen King

If you are getting started with Marketing Automation, it could be scary - funny sounding jargons, new terminologies, the quantum of information Google throws at you, hundreds of MA vendors pushing their tools at you. There are a gazillion questions suddenly in front of you -

- What tools are available?
- Which one is the best & cheapest?
- How to implement?
- What are the metrics to monitor?
- Where do I get started?
- Do I focus on the marketing activities or reading the blogs?
- How much could I afford to spend per month?

This book is a result of the learning & experiences along the way. This is a crisp, concise & no-nonsense book.Reading this book will get you Marketing Automation ready in a day. Then you will figure out how easy Marketing Automation is & will keep the ball rolling.

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Led Digital Marketing Efforts of Top 500 e-Retailers.
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Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.



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