Marketing Automation: A complete guide for the complete beginners
“The scariest moment is always just before you start” – Stephen King
If you are getting started with Marketing Automation, it could be scary - funny sounding jargons, new terminologies, the quantum of information Google throws at you, hundreds of MA vendors pushing their tools at you. There are a gazillion questions suddenly in front of you -
- What tools are available?
- Which one is the best & cheapest?
- How to implement?
- What are the metrics to monitor?
- Where do I get started?
- Do I focus on the marketing activities or reading the blogs?
- How much could I afford to spend per month?
This book is a result of the learning & experiences along the way. This is a crisp, concise & no-nonsense book.Reading this book will get you Marketing Automation ready in a day. Then you will figure out how easy Marketing Automation is & will keep the ball rolling.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Nice read...basic concepts explained very clearly. Good coverage of topics
Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.