15 Questions About Online Advertising

15 Questions About Online Advertising
By Massimo Moruzzi

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Average customer review:
(9 customer reviews)

Product Description

#NOT a real book (Just a screed)

The real question of course is: Does online advertising work?

Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.

For starters, this is not a single question, but at least three different ones.
The right question to ask would be: for whom does online advertising work?

Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less "interacts" with them, work for publishers? Do they work for advertisers? Or do they just work for the middlemen based in Silicon Valley?

The 15 Questions:

1. Why Banner Ads?
2. What Was Online Advertising Supposed to Be Like?
3. Did It Work Out as Advertised?
4. Why Not?
5. Why Are Banner Ads Still Around?
6. Is All This Targeting Good?
7. Is This Advertising at All?
8. How Big Is This Thing?
9. What Is Programmatic?
10. Does Online Advertising Work for Publishers?
11. Does It Work for Advertisers?
12. Does It Work for the Middlemen?
13. Is It a Gigantic Scam?
14. Should My Company Stay Away From Banner Ads?
15. Is There Any Hope for Online Advertising?

Download it now: it's a smart 15 minutes' read.

Product Details

  • Published on: 2016-03-14
  • Released on: 2016-03-14
  • Format: Kindle eBook

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
By Muleshu
I believe the book is interesting. It could of went more into detail about were to place your add but I guess that's for a differt book or for you to try your own luck at

1 of 1 people found the following review helpful.
2Old Info
By Amazon Customer
Here's the short version: no one pays attention to banner ads so don't waste your money if you want to advertise.

2 of 2 people found the following review helpful.
This isn’t meant to be one of those business books that reinforce ideas you already have and makes you feel good about yourself.

It’s a book that questions the status quo and many supposed truths about online advertising you take for granted. If you’re blindly buying into online advertising, you needs to read this and ask yourself these simple yet profound questions.

Massimo Moruzzi does a splendid job of quickly getting to the heart of the matter.

You'll never look at online advertising the same way again.

See all 9 customer reviews...

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