Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
By Paco Underhill

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(324 customer reviews)

Product Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Product Details

  • Amazon Sales Rank: #17250 in Books
  • Brand: Paco Underhill
  • Published on: 2008-12-30
  • Released on: 2008-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.44" h x .80" w x 5.50" l,
  • Binding: Paperback
  • 320 pages


  • Why We Buy The Science of Shopping Updated and Revised for the Internet the Global Consumer and Beyond

Editorial Reviews

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times

" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy

"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)

"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's

About the Author
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
By johnny
Disappointing read about the customer mindset in retail environments, mostly because it is woefully outdated. I follow Paco Underhill's articles when they appear in Robin report or other magazines because he is among the best I've found who've immersed themselves in retail behavior studies and can write cogently about his findings. Reading Why We Buy, despite assurances from the author it's been updated numerous times, is mostly irrelevant in 2015 for all but those brand new to retail.

0 of 0 people found the following review helpful.
5You will say, Do I really act like that?
By L Brown
I have been a retail cashier for years and I thought I knew everything about shopping,
especially dealing with the public, well, I can officially say, I was wrong. In this book
it really breaks down all the "whys", how we act and react when shopping. It's has a
ton of fun research and it's not boring stuff either.
Read it with friends it's great conversation controversy that will make you look at yourself.
It's really surprising the stuff we do when we shop in stores.

0 of 0 people found the following review helpful.
5Excellent info, but a little bit hard to find
By César Doreste
Excellent info, but a little bit hard to find. The book it's like a storytelling, so if you need something in specific you need to read a lot. A few chapters and almost none titles or subtitles

See all 324 customer reviews...

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