The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.
The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates.
Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll:
- Discover how to craft winning ads
- Explore advanced PPC campaign optimization techniques Learn how to increase your quality scores
- Explore the intricacies of the Display Network and remarketing
- Learn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and ads
- Utilize advanced bidding strategies
- Understand how to best organize and manage an AdWords account
- Learn how to successfully test everything from landing pages to ads
The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords
is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
- Amazon Sales Rank: #86482 in Books
- Brand: imusti
- Published on: 2014-05-12
- Original language:
- Number of items: 1
- Dimensions: 9.20" h x
1.50" w x
- Binding: Paperback
- 696 pages
From the Back Cover
The best-selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google's dominant ad platform. This book
teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.
Updates to the book include information on Google's platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.
- Master how to craft and test winning ads
- Discover how to easily research keywords and find what match types to use
- Learn how to increase your quality scores to save money
- Use the AdWords Editor to create thousands of keywords and ad copy
- Uncover advanced bidding strategies to make your account more profitable
- Develop successful account organisational strategies
- Learn how to best design and test landing pages
- Spice up your text ads with Ad Extensions
- Learn how to expand your advertising reach with the Google Display Network
- Explore new ways to manage and grow your AdWords account
"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."
--Chris Sherman, Executive Editor,Search Engine Land
"Brad's book is a powerful combination of deep insight and simple prescriptions that will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."
--Howie Jacobson, Ph.D., author of Google AdWords For Dummies
Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money.
This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."
--Craig Danuloff, Founder, ClickEquations
About the Author
AdWords expert Brad Geddes is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Definitely the Ultimate Authority on AdWords
By TJ Fretwell
I have several years of experience with AdWords, and I have taken full advantage of the awesome Google Certification courses.
I have also read several other decent books on AdWords that I would recommend.
This book is by far the best.
It is a large book, but it is a blast to read if you enjoy the subject. Your confidence level will improve with every turn of a page!
There are hundreds of "AHA" moments. It is hard to put the book down.
The author is patient and skilled in explaining the detailed thinking behind his proven strategies and tactics. He even shows step by step implementation with detailed screenshots.
This book is probably far too much if you are a casual AdWords user. But if you really enjoy working in AdWords and you want to become a true expert, you must own this book!
13 of 14 people found the following review helpful.
The AdWords Bible
By JP fromAmazon
This is THE definitive Google AdWords book. I call it the AdWords bible.
This book is NOT for beginners, so buyer beware. You should have a basic understanding and some experience managing an AdWords account.
Having said that, this book thoroughly and systematically covers everything involved in creating, maintaining and growing a successful AdWords account using the Search, Display & Remarketing platforms.
I have to make a direct comparison to someone who many would consider one of Brad Geddes only other "competitor" in the AdWords education market: Perry Marshall.
In my humble opinion, Perry's website, videos and recent AdWords book is geared more towards the "Internet Marketer" who is trying to make a living simply by some variation of affiliate marketing and/or niche marketing. And that's where the difference between Brad Geddess and this book vary so much with Perry's. Brad's book seems to be more of a no hype, no fluff, straight to the point AdWords manual for ANYONE who is interested in learning more.
I can't say enough, this book is all you really need to become an AdWords advanced user on your path to becoming an expert.
Buy this book!
11 of 12 people found the following review helpful.
See all 121 customer reviews...
A remarkably creative, helpful and enjoyable book for a dull subject.
By Amazon Customer
I'm only one forth of the way through this book but am already finding it extremely helpful, and have implemented some of the authors suggestions in my adwords accounts. I have been using adwords for about 4 years.
Google will tell you everything you want to know about how to use all the technical features in adwords. But they don't tell you what the best marketing strategies are for using them. The author explains the psychology of search, the "marketing funnel" and defining goals when choosing your keywords. Which keyword match types to use, when to use them, and how to bid. How to write effective and compelling ads and align these with your keywords, adgroups and landing pages. Tips for ad copy that gets clicks, how to use mobile ads and extensions ect. (and this is only up to chapter 4)
In spite of the fact that this book is about adwords and because of that has the potential to be horrifically dull, it is so well written it is actually enjoyable to read. It is thorough, detailed and carefully organized. Creative and smart marketing + Adwords.
I love this book and highly recommend it.
(I'd also like to add this is not just about marketing, the author includes and thoroughly explains all the technical information about setting up and using adwords.)