Ultimate Guide to Pay-Per-Click Advertising
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About the Author
Richard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Excellent Resource. I spend OVER $20,000 a day of my own money on PPC and could not recommend this more highly
I spend over $20,000 of my own personal money every single day on PPC--so I am very motivated to find an edge everywhere I can. This book delivers the edge and then some. The book is easy to grasp and super practical.
I have read just about everything there is to read on the subject of PPC. When it comes to this subject, I know garbage when I see it. This book is excellent and full of gold nuggets of information that help you save and make money. When I am able to gain even a 1% efficiency in PPC, that is a big deal to me. This book provides the kind of insight that gives advertisers that edge.
If you are just starting out, I suggest you read this book several times. You could save yourself a fortune. If you are already an experienced and expert level PPC advertiser already like me, you won't find a brand new stuff on every page like the beginner or novice likely will. However, you will likely find more than a few terrific, practical ideas and strategies to increase your bottom line.
There is very good stuff in the Traffic Maps chapter. The Quality Score chapter is critical to read and thoroughly understand--really insightful stuff there. There is a chapter on writing ad copy that is fantastic. This is where the winners begin to separate themselves from the loosers, I think.
Also, the author has some great stuff on analyzing competition. He explains where to find the resources and how to use them. Then, he also tells you how to use the data against your competition.
In summary, this is an excellent resources. It's very practical and fundamentally sound. It's well organized. It is a must read if you are serious about building your business through PPC.
13 of 13 people found the following review helpful.
If you've read Perry & Howie you MUST read Stokes
By W. Jenkins
I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.
0 of 0 people found the following review helpful.
Nothing Special- Good for Beginners
As an individual who has been doing PPC professionally for the last 8 months, this book didn't bring anything new to the table. I would recommend it to beginners looking to learn more than what Google offers in there materials, but for experienced users this is too high level. If you're looking for that one golden idea to fix your PPC campaigns, you probably won't find it here.
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