Search Engine Marketing

Search Engine Marketing
By Andreas Ramos, Stephanie Cota

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Product Description

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. 

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords


Product Details

  • Amazon Sales Rank: #1930935 in Books
  • Published on: 2008-11-17
  • Released on: 2008-11-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .58" w x 7.30" l, 1.06 pounds
  • Binding: Paperback
  • 288 pages

Editorial Reviews

About the Author

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences.

Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.

 


Customer Reviews

Most helpful customer reviews

10 of 10 people found the following review helpful.
3Some good basic information
By Dr. Lance D. Chambers
I found a number of good references to websites that were useful.

Good general down-to-Earth advice to get you going and maybe 40% of the way along.

In reality the book, if it does nothing else, lets you know that SEO is NOT something that you will master after reading this or any other books. Good SEO comes with practise and more practise and hard work - lots of it. Oh! and more practise.

Don't expect this book to make you good at SEO but expect it to open the door for you and allow you to take the first step along the path.

0 of 0 people found the following review helpful.
5Very useful book.
By Depardieu
One of my grad-school courses required this book and I still use it at my grown-up job. It is succinct and relevant.

0 of 0 people found the following review helpful.
5Five Stars
By Edward Freeman
Good

See all 6 customer reviews...

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