- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.
Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes:
1. March, 2017 - Google's mysterious FRED update is released, with a selection of overly commercialized websites being penalized and seeing significant drop offs in traffic.
2. September, 2016 - Google announces Penguin 4.0, a big update to their link-spam algorithm, which is now a real-time addition to their core search algorithm.
3. September, 2016 - Webmasters report a groundbreaking update to Google's local search results known as the Possum update, creating new challenges for local businesses.
SEO 2017 is now updated covering the latest changes to Google's algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and potential Google changes coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. How to find "money" keywords that will send customers to your site.
4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
- The inner mechanics of Google's algorithm, and how to use them to rank your site at the top.
- Recent Google updates—FRED update, Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more...
- Potential updates coming up in 2017.
- Steps to recover from a Google penalty.
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