SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google

SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google
By Jason McDonald Ph.D.

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(133 customer reviews)

Product Description

Learn SEO in Plain English - Step by Step!

Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization 2017.
  • Get the 2017 Updated Edition - understand the current Search Engine Algorithms
  • Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!

The #1 Bestselling Workbook on Search Engine Optimization

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
  • Rebate Offer - each SEO Book 2017 contains a $10 off survey offer.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2017 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017. Listed on many SEO book lists as one of the best books SEO books of 2017.


Product Details

  • Amazon Sales Rank: #22743 in Books
  • Published on: 2016-11-20
  • Original language: English
  • Dimensions: 11.00" h x .56" w x 8.50" l,
  • Binding: Paperback
  • 246 pages

Editorial Reviews

About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.


Customer Reviews

Most helpful customer reviews

10 of 10 people found the following review helpful.
5This book is amazing! For several months I've been following Jason McDonald ...
By Amazon Customer
This book is amazing!
For several months I've been following Jason McDonald on YouTube and used some of the resources on his website. I was expectant that this book would be very helpful, and so far, it has been! This book is written in such a way that breaks SEO to a level that is not intimidating to beginners like me. SEO has been a complicated subject for me, but this book has empowered and encouraged me to pursue it and not give up.
There's an unending number of resources that Jason provides (not just in the book- but also linked to his website) and he gives plenty of examples to make things practical and easy to apply to your website. It's obvious that Jason is not only an expert in this field, but also that he cares about helping others master it too!
Thank you for writing and updating this book to 2017! I am grateful for you Jason McDonald!!
I encourage anyone to read this book. Undoubtedly, you will learn a lot!

6 of 6 people found the following review helpful.
5One of the best
By Theadorris
I've actually had the opportunity to meet this man before and it's amazing how someone so kind and genuine can write a book like this. I would have expected it to be a true beginners guide but it goes beyond that. By explaining the basics of SEO and then ramping things up to allow you to gain a better understanding of why keywords and tags need to be done a certain way.

Thanks to this book and the one before it I was able to take my personal blog from thirty or so regular readers to over five thousand unique visitors a month. I would highly recommend this workbook to anyone who is seriously considering working online as a writer. Even if you're not a writer, you still need to get your product out there for the world to discover and this is the way to do it.

3 of 3 people found the following review helpful.
5If You Buy This Book, You Won't Need Another SEO Book!
By Raymond
I ordered SEO Fitness Workbook 3 days ago.I also purchased the digital version which I got immediately. On the day I finished the digital version, the hard copy arrived. This book was written very well for people like me, a neophyte. Jason obviously understands the perplexing concepts of SEO and he breaks it down to the level of a 6th grader. I have many books on the subject and most of them left me with more questions that had no answers. Aside from a well written book, Dr. McDonald makes himself available to answer questions. I emailed him a question late at night and got my answer (clearly explained) within an hour! I thought to myself,"was he waiting for me to ask a question?" Look! If you are searching for the bible of SEO, Here It Is

See all 133 customer reviews...

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