SEO 2017: Search Engine Optimization MADE EASY
*** 2017 Updated Edition of a BEST SELLING BOOK on SEO ***
- On Page SEO - how to build a website that talks to Google.
- Off Page SEO - link-building, blogging, and social mentions explained in simple English.
- Videos - step-by-step companion videos what SHOW you how to do SEO successfully.
- Worksheets - downloadable worksheets with JASON AS THERAPIST to help you and your team deploy an effective SEO strategy.
- Metrics - in-depth coverage of GOOGLE ANALYTICS plus how to measure your RANK on Google.
- Free Tools - includes the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization.
- Reviews - read the reviews of the SEO FITNESS WORKBOOK and compare them with the suspiciously strange reviews of other books on SEO.
SEO in PLAIN ENGLISH: let Jason guide you in SIMPLE language to the top of Google, Bing, and Yahoo
MORE than a book - a WORKBOOK. While other books on SEO are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the SEO FITNESS WORKBOOK speaks in plain English and provides practical step-by-step instructions on how to optimize your website to the top of Google, Yahoo, and Bing. The book is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program.
It's PRACTICAL. It explains SEO in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to search engine optimization 2017 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. VIDEOS and WORKSHEETS help you turn knowledge into practical TODOS.
- Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone!
- Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos makes the SEO FITNESS WORKBOOK worth $50 or even $75 dollars, easily.
- Getting to the top of GOOGLE and BING will save you tons of money vs. AdWords or advertising on BING or YAHOO. There's nothing better than free is there? Well, YES THERE IS: free SEO tools as part of the companion SEO Toolbook.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.'
The book begins with GOALS (defining practical website goals such as sales or sales leads), proceeds through KEYWORDS (identifying winnable, valuable keywords), and then explains ON PAGE SEO (how to build a website that 'speaks Google'). After auditing your website for ON PAGE issues, the book then guides you through CONTENT MARKETING (e.g., how to blog for SEO), LINK BUILDING (how to solicit powerful inbound links) and SOCIAL MEDIA SEO (how to set up your social profiles). In-depth coverage of LOCAL SEO explains the REVIEW REVOLUTION, and finally the book concludes with METRICS (how to use Google Analytics) and LEARNING (resources to never stop learning).
Check out the other SEO Books - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017.
- Amazon Sales Rank: #35002 in Books
- Published on: 2016-11-20
- Original language:
- Dimensions: 11.00" h x
.56" w x
- Binding: Paperback
- 246 pages
About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
Most helpful customer reviews
6 of 6 people found the following review helpful.
This book is amazing! For several months I've been following Jason McDonald ...
By Amazon Customer
This book is amazing!
For several months I've been following Jason McDonald on YouTube and used some of the resources on his website. I was expectant that this book would be very helpful, and so far, it has been! This book is written in such a way that breaks SEO to a level that is not intimidating to beginners like me. SEO has been a complicated subject for me, but this book has empowered and encouraged me to pursue it and not give up.
There's an unending number of resources that Jason provides (not just in the book- but also linked to his website) and he gives plenty of examples to make things practical and easy to apply to your website. It's obvious that Jason is not only an expert in this field, but also that he cares about helping others master it too!
Thank you for writing and updating this book to 2017! I am grateful for you Jason McDonald!!
I encourage anyone to read this book. Undoubtedly, you will learn a lot!
3 of 3 people found the following review helpful.
One of the best
I've actually had the opportunity to meet this man before and it's amazing how someone so kind and genuine can write a book like this. I would have expected it to be a true beginners guide but it goes beyond that. By explaining the basics of SEO and then ramping things up to allow you to gain a better understanding of why keywords and tags need to be done a certain way.
Thanks to this book and the one before it I was able to take my personal blog from thirty or so regular readers to over five thousand unique visitors a month. I would highly recommend this workbook to anyone who is seriously considering working online as a writer. Even if you're not a writer, you still need to get your product out there for the world to discover and this is the way to do it.
3 of 3 people found the following review helpful.
See all 73 customer reviews...
Terrific Example-Oriented, Practical Approach to Learning Search Engine Optimization - Highly Recommended!
By Richard Schwartz
This is a terrific book on search engine optimization, written by a highly gifted teacher and acknowledged master in the field. It is truly a “workbook,” taking a practical, examples-oriented approach to teaching and learning how to optimize a web site, the goal being to generate traffic to your website and ultimately business. Whether designing your own website or working with a professional designer, this volume will greatly enhance your knowledge of SEO. The examples cited are terrific and highly instructive. I have older versions of this book; the 2017 version is by far the best and well worth purchasing, even if you have an older one. Importantly, if one registers on the author’s website, one can then download the entire volume in pdf format. This has several important advantages 1) the electronic version is much easier to read and follow, as one can expand it onto a large screen monitor 2) one can search for key terms and easily find the page/paragraph 3) the electronic version contains a large number of live links, to example websites, numerous SEO tools, and instructional videos, all of which are enormously beneficial. Each chapter contains a large number of these live links, so one learns by example. I learn something new, every time I read this book, it is so full of useful information. In summary, this book is unique in its format, approach to teaching, and content; highly recommended for its target audience and goals.