How to Set Up, Manage and Market an eCommerce Business in 2017: Business Models, Shopping Cart Software Management, SEO and Digital Marketing Strategies



 

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What is the Book About?
•Shopping cart configuration and management for search engine optimisation.
•Driving more traffic through social media and other digital marketing techniques.
•Measuring your performance with Google Analytics
•Running pay-per-click campaigns
•eCommerce business models.
•The elements of good web design

Who is the Book for?
It is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own shopping cart software effectively for search engine optimisation (SEO), familiarise themselves with common shopping cart features, track their eCommerce metrics and manage their digital marketing and pay-per-click campaigns.

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What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.



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